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Tag Archives: corporate

Ushering in the new healthcare era

Posted by on June 24, 2013

We are leading the charge of the new healthcare era, when patient accountability asks consumers to take a more active involvement in their own healthcare. As marketers, providers, insurers and employers, it is our responsibility to arm those consumers with the information they need to make informed decisions that affect their well-being. And from digital channels to doctor-patient interaction, that responsibility has to start now.

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Five essentials for marketing corporate wellness programs

Posted by on

These days, the costs and benefits of healthcare are on the minds of employers and their employees. With the general healthcare trend moving from the traditional diagnosis/treatment model to compelling conversations that task consumers to take charge of their own health, rewards-based corporate wellness initiatives have popped up everywhere. Research has shown that providing employees…