Tag Archives: crosscultural marketing

Are you marketing in a multicultural way?

Posted by on May 23, 2012

For the first time in U.S. history, the percentage of nonwhite newborns rose to more than 50 percent of American children. The U.S. Census Bureau estimates impact national political and educational agendas, but also signifies the growing importance of multicultural strategy for marketers. Most large companies have already incorporated multi- and cross-cultural advertising and marketing…