Quantcast

Tag Archives: digital

Top trends at SXSW Interactive

Posted by on March 11, 2014

SXSW Interactive is where the digital world collides in the grandest display of technology, innovation and absolute geeked-out nerdiness (the cool kind, of course). For those who have not been, it’s a great way to learn about the latest and greatest in the technology space while rubbing elbows with interesting characters representing everything from digital…

Holiday Marketing Strategy: The Element of Surprise

Posted by on December 16, 2013

If you’re like me, you spent a big chunk of this weekend listening, watching and re-watching BEYONCE, the internet-breaking, music industry-upheaving, game-changing new album. From a musical perspective, it’s deeply personal with plenty of feminist commentary (yay!). From a marketing perspective, the album is perhaps even more groundbreaking. As the holidays draw near, T.V. and…

Three things I learned from the 2013 Dallas Digital Summit

Posted by on December 13, 2013

If you attended the Dallas Digital Summit this week at the Irving Convention Center, you experienced some serious hustle and bustle. Hordes of marketers shared their excitement over what’s happening on the digital front – from trends to new technology. And while there were many great insights, I thought the following three points were worth…

The surprising strength of magazine media brands

Posted by on May 8, 2013

It’s a little known secret that print media, while hurting overall, has one contender that remains strong. According to the Association of Magazine Media (MPA), a robust 91 percent of adults and 96 percent of 18-to-24-year-olds engage regularly in this “traditional” form of media. I’m certain that the reason for this is due to powerful…

MarketWave match-up: Is print dead?

Posted by on October 1, 2012

After The New York Times announced a subscription special of 50 percent off home delivery with digital access for free, it made me question: is print dead? So, I challenged MarketWave’s #SuperIntern, Melissa Simon, to join me in the debate. MELISSA: Yes! The number of print subscriptions and circulation speaks for itself. Digital media is…

Digital marketing Q&A with Tina Young

Posted by on September 19, 2012

MarketWave loves all things digital! However, it’s important to ensure your entire team is aware of the latest digital trends and tactics emerging in our marketplace. Here, Tina Young shares her thoughts on all things digital. Q.  How do you tend to describe digital marketing to our clients and your network? A. I first tell…

Marketers just wanna have fun

Posted by on August 16, 2012

Our office is full of hardcore marketers. We know what we need to do to be successful, and we attack each day with intensity. That said, we’re also advocates of the “work hard, play hard” rule, and believe very strongly in having fun while doing our jobs. Here are four ways we inject a little…

Brands, mobilize! Central ideas in the mobile marketing strategy discussion

Posted by on February 1, 2012

If you haven’t had a chance to read Bana Varnon’s blog last week, there are some interesting statistics about the prominence of mobile marketing in 2012. There is no doubt that mobile is a key topic in marketing today. As you develop your brand’s mobile strategy, here are a few ideas I believe are central…

Hanging with Obama…

Posted by on January 31, 2012

…via a Google+ hangout, that is.  The President of the United States held a Google+ hangout yesterday afternoon where he answered questions from five participants, as well as from previous YouTube submissions. Over 130,000 questions were submitted, from whom the five lucky participants were selected. The rest of the world was able to watch the…