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Tag Archives: jeff bezos

Four media mastery takeaways from the Amazon.com 60 Minutes segment

Posted by on December 2, 2013

It’s been a while since a 60 Minutes commercial during Sunday NFL games caught my attention, but this one definitely did the trick. The clip advertised an interview with Amazon.com’s Jeff Bezos, with a surprise announcement to be revealed on the show. The teaser worked, and the segment didn’t disappoint. The behind-the-scenes peek inside the…