Tag Archives: marketing communications

How Inside-Out Branding Can Help You Rise in the Era of Fake News

Posted by on September 26, 2017

Reporting without facts. Click bait headlines. Failed PR stunts. The instantaneous and diverse ways to access information in this digital age are overwhelming and a lot of it can be downright fake. Consumers have wised up to this abundance of unreliable messages and now have a more cynical view of what advertisers push their way.…

8 consumer insights energy communicators cannot ignore

Posted by on July 18, 2014

Accenture’s 2014 report on energy consumers, along with recommendations for energy provider operations, provides valuable guidance to energy marketers and communicators. As an agency that works with energy utilities and providers to develop communications strategy and experiences for their customers and stakeholders, we combed through the report and have gleaned 8 vital insights specific to effective…

The sweet truth about audience segmentation

Posted by on January 10, 2012

In marketing, a one-size-fits-all approach doesn’t do any favors for a company’s audience. While it sounds counterintuitive, when we try to reach everyone, we usually reach no one. But, when brands create content that aligns specifically with a person’s wants, needs and preferences, that’s the marketer’s sweet spot. That spot houses a suite of sweet…

Living the brand

Posted by on October 12, 2011

I took my kids Halloween costume shopping last weekend and was reminded of the importance of living your brand. I have twin girls who are 2 ½, so naturally we headed to the Disney Store at the nearest mall to pick out the perfect princess dresses. It was Sunday, and we got to the mall…

Mobilizing the marketing mix

Posted by on June 13, 2011

Recently, I joined a few MarketWave team members for a Joint Communicators Luncheon hosted by the Dallas Chapters of International Association of Business Communicators, Public Relations Society of America and National Investor Relations Institute that presented information about mobile marketing. A panel of senior professionals from Fleishman Hillard’s global mobile team shared how and when…

Theories from long ago: How I found my marketing, communications and PR roots

Posted by on July 28, 2010

These classes truly were, and continue to be, hugely important in my understanding of creating engaging marketing and public relations programs. This simple reason comes down to one fact, that communication is one of the most important functions we humans encounter each day, and utilizing those skills to influence others is a remarkable feat.