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Tag Archives: mobile

Are you marketing in a multicultural way?

Posted by on May 23, 2012

For the first time in U.S. history, the percentage of nonwhite newborns rose to more than 50 percent of American children. The U.S. Census Bureau estimates impact national political and educational agendas, but also signifies the growing importance of multicultural strategy for marketers. Most large companies have already incorporated multi- and cross-cultural advertising and marketing…

Brands, mobilize! Central ideas in the mobile marketing strategy discussion

Posted by on February 1, 2012

If you haven’t had a chance to read Bana Varnon’s blog last week, there are some interesting statistics about the prominence of mobile marketing in 2012. There is no doubt that mobile is a key topic in marketing today. As you develop your brand’s mobile strategy, here are a few ideas I believe are central…

Mobilizing the marketing mix

Posted by on June 13, 2011

Recently, I joined a few MarketWave team members for a Joint Communicators Luncheon hosted by the Dallas Chapters of International Association of Business Communicators, Public Relations Society of America and National Investor Relations Institute that presented information about mobile marketing. A panel of senior professionals from Fleishman Hillard’s global mobile team shared how and when…

A few “aha” marketing moments

Posted by on June 1, 2011

I recently attended a DFW/AMA luncheon that featured Mike Merrill, Director of Marketing for ReachLocal, Inc., as the speaker. His topic, Google 2011: Impacts on Local Internet Marketing, focused on three key areas, including new Google technologies targeted to local marketing, the impact of changes on small businesses and recommended actions for small businesses. While…