Tag Archives: roi

The sweet truth about audience segmentation

Posted by on January 10, 2012

In marketing, a one-size-fits-all approach doesn’t do any favors for a company’s audience. While it sounds counterintuitive, when we try to reach everyone, we usually reach no one. But, when brands create content that aligns specifically with a person’s wants, needs and preferences, that’s the marketer’s sweet spot. That spot houses a suite of sweet…