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Tag Archives: yonce

Holiday Marketing Strategy: The Element of Surprise

Posted by on December 16, 2013

If you’re like me, you spent a big chunk of this weekend listening, watching and re-watching BEYONCE, the internet-breaking, music industry-upheaving, game-changing new album. From a musical perspective, it’s deeply personal with plenty of feminist commentary (yay!). From a marketing perspective, the album is perhaps even more groundbreaking. As the holidays draw near, T.V. and…