Amanda Rider

Senior Communications Specialist

As a senior communications specialist, Amanda Rider’s primary focus is building relationships with local and national reporters, providing strategic feedback to communications plans, and securing media placements for clients in the travel, health care, and financial services industries.

Before joining Marketwave, Amanda was the travel editor for Southwest Airlines’ inflight magazine, where she wrote a monthly feature highlighting the best places to eat, drink, stay, and play in cities across the country. As any writer will tell you, finding your story is crucial, and Amanda insists that’s just as true if you’re the one pitching the story. Having been on both sides of the fence, she still considers herself a reporter – only in this role, she’s uncovering what it is that sets our clients apart and then sharing their stories with the rest of the world.

In 2011, Amanda earned a master’s degree in strategic communication from the University of North Texas’ Mayborn School of Journalism and is a member of the Society of Professional Journalists. If she’s not reading or traveling, you can find her hanging out with her toy Australian Shepherd, Maverick.