Senior Director, Brand Strategy
As Senior Director of Brand Strategy, Christa Osswald leads our team to deliver a collaborative client experience, quality work and measurable results. She has more than 15 years of agency and client experience in marketing communications, branding, advertising and public relations across technology, healthcare, energy and retail industries.
Prior to joining Marketwave, she established the first in-house creative account services team for Lowe’s Home Improvement Companies, managing multi-channel brand and advertising campaigns for business areas, including home décor, kitchen and bath remodel services, appliances, paint, new store concepts and the company’s purpose and values initiative.
Christa’s passion for helping companies build and grow brand equity by connecting human behavior, creative development and business strategy, has helped her drive growth for Pizza Hut, Sprint. Oncor, ZixCorp and Century Healthcare, as well as a number of technology start-ups.
She earned her bachelor’s degree in marketing from the University of North Texas and is HubSpot-certified in Inbound and Content Marketing. After spending the last 10 years in her home state of North Carolina, we welcome her back to Dallas where you will find her at the dog park, decorating for friends and family and shopping.