Get to Know
Purpose-
Driven
Marketwave
Creating Waves of Opportunity
In 1998, with an entrepreneurial drive and a vision for ushering in a new wave of purpose-driven business practices, Tina established Marketwave, a brand communications and strategic marketing agency. From there she attracted an award-winning team of creative collaborators, expert marketers and strategic communicators who wanted to be part of a new way of working.
After working for nearly a decade for other marketing and PR firms in the ‘90s, Marketwave founder and CEO, Tina Young, knew that the status quo of workplace culture was broken.
The very people who put in all the hours and effort to be productive, innovative and dedicated to high performance were also getting burned out, feeling underappreciated, and in search of meaning in their work – beyond just a paycheck.
When Meta CEO, Mark Zuckerberg, famously said the way to be successful in business is to “move fast and break things” what Tina observed early in her career is that what we were breaking were people – and it was not sustainable.
At the time, there wasn’t a name for this new business framework focused on purpose and building better cultures, but it was formalized in 2010 as the book Conscious Capitalism, by Whole Foods CEO, John Mackey and academic, Raj Sisodia sparked a movement that entrepreneurs, business leaders and even Wall Street and Fortune 500 CEOs began to consider. Now thousands of companies like Marketwave are pursuing the intersection of purpose and profit with outsized outcomes over traditional shareholder-first focused capitalism.
Bottom line results? Increased profit, better employee retention, more innovation and sustainable cultures that attract the best of the best.
Marketwave’s early years
We diversify our client roster
Marketwave adds national nonprofits
Conscious Capitalism becomes core tenet
Cheers to 25 years!
Meet Our Team
From the moment you meet us, you’ll sense our enthusiasm and love for not only what we do – but why we do it. People are attracted to our team because of the values we live by and the purpose and meaning they find in our work each day. When we’re creating connections that truly move people, we have connected on a relevant, memorable and lasting level that builds strong brands and stellar reputations.