Your stakeholders are much closer to you than they were last year, and their influence is changing the energy field as you read this. The continuous leaps in technology, coupled with the driving force of deregulation in many parts of the U.S., is elevating the importance and influence of your stakeholders – particularly customers – to your business. How well do you know your customers?
This eBook has been developed to provide energy companies insight into the ways that branding, marketing and communications can play a critical role in the relationships you develop and maintain with stakeholders. This eBook contains insights around energy topics such as:
- Consistency in branding and communications
- The effects of corporate social responsibility
- Creating internal brand ambassadors
- Customer retention and churn