In designing the packaging for Wound Management Technologies’ new product, HemaQuell™, our goal was to illustrate red blood cells with an undertone of innovation and life science using patterned circles. We incorporated a grey color to create a swipe motion that signified the stoppage of bleeding (the product’s hemostatic properties) and also illustrated the novelty of the application device, which would give surgeons better accuracy when applying the product to bleeding bone. We leveraged this design on their collateral, leading with the headline: The Resorbable Bone Hemostat Doesn’t Delay Healing.
