Wound Management Technologies develops, markets and distributes biotechnology products for physicians, clinics and hospitals around the world. One step in achieving this goal was to differentiate and brand a newly developed subsidiary: InnovateOR. Using a clever play on the “rungs” of the DNA molecule and shades of blue and green to represent life, we created a sleek, modern logo for InnovateOR that gives it credibility and allows it to stack up—but more importantly stand out—from other companies on the biomedical/life sciences playing field.
