When Oncor announced a new technology – the advanced microgrid – that would minimize power outages to its customers, they needed to reduce the jargon while illustrating the promise of the future of electric delivery. The company turned to Marketwave to craft an easy-to-understand video that told the story of how this innovative solution would work, how it would make a difference and why consumers should care. The video sparked conversation among customers, industry influencers, employees and other community stakeholders.
