Most of VAR’s website traffic comes from prospects looking to confirm the company’s legitimacy in the field of financing. We redesigned the company’s website to establish its position as a credible, trustworthy resource and thought leader in the arena of technology leasing and financing, while also introducing its new brand to its prospective customers. The feel of the site is vibrant, with an accessible, two-pronged user experience that supports both of VAR’s target audiences: technology end users/decision-makers and resellers.
