<h2>Key Highlights</h2>
<ul>
<li>Boosted brand visibility and leadership position of DCS in the data center connectivity space</li>
<li>Created lead generation campaign with Account Based Marketing (ABM) strategy that netted 3 Fortune 500 sales meetings with key accounts that were previously “cold accounts” with no response</li>
<li>Broke through digital noise with direct mail piece delivered via Fedex to select accounts</li>
</ul>
<h2>Services</h2>
<p>Branding, Brand Strategy, Email Newsletter, Event Support, Lead Generation, Print Collateral, Sales Enablement, Website Design, Website Development</p>


<ul>
<li>CIOs and network administrators, especially in Fortune 500 companies, are hard to reach</li>
<li>Data center cabling not high profile or high priority but vital to overall network efficiency</li>
<li>Executive audience inundated with digital ads so needed a pattern interruption to reach them</li>
</ul>


data-center-systems_company-brochure_regular_1

Data Center Systems_Company Brochure_Regular_1

data-center-systems_company-brochure_1

Data Center Systems_Company Brochure_1

ORIX

Sempra

Data Center Systems | Marketwave

<h2>Key Highlights</h2>
<ul>
<li>Japanese financial powerhouse wanted greater visibility for its U.S. division among middle market business leaders and their advisors looking to catalyze growth</li>
<li>Building trust and credibility started with communicating the company’s purpose and gaining alignment among employees on its new core values</li>
<li>Strong corporate communications bolstered by a consistent press release pipeline and thought leadership strategy in commercial real estate, transportation/infrastructure and emerging markets</li>
</ul>
<h2>Services</h2>
<p>Brand Positioning, Branded Space, Copywriting, Digital Ads, Employee Engagement, Event Support, Public Relations, Video Production, Website Design, Website Development</p>


<p>In Japan, ORIX Corporation is a well-known financial conglomerate with a reputation as recognizable and dominant as companies like Google &amp; JPMorgan hold in America. ORIX USA – the company’s U.S. division – also boasted an impressive portfolio of business investments and a track record of success, and that’s why the company came to us to elevate its brand visibility and raise awareness of its expertise while also highlighting the strong backing of the parent company.</p>


orix_brochure_1

ORIX_Brochure_1

orix_35th_photo_1

ORIX_35th_Photo_1

Oncor

Data Center Systems

ORIX | Marketwave

A group of people in safety vests and hard hats

<h2>Key Highlights</h2>
<ul>
<li>20+ year client relationship</li>
<li>Positioned Texas’ largest electric utility as an innovator</li>
<li>Created key messaging and a brand platform focused on how the company empowers modern life</li>
<li>Showcased innovation internally and externally through awards program</li>
</ul>
<h2>Services</h2>
<p>Brand Positioning, Copywriting, Energy Marketing, Illustration, Infographic Design, Mobile &amp; Emerging Media, Responsive Website, SEO, Video, Video Production, Website Design, Website Development</p>


<p>Founded in 1912 and now the largest energy delivery company in Texas, Oncor has a history of serving the people of the Lone Star State. But with its legacy and the public’s perception of utility companies being outdated or old fashioned, Oncor needed to show it had evolved into a 21st-century innovator and technological leader. The company not only distributed reliable electricity to millions of Texans but was on a fast path to ongoing progress with a commitment to innovative solutions and services using the latest tools and methodologies. Having partnered with Oncor for more than 20 years, Marketwave has worked closely with the team to reposition and elevate its brand, improve the customer experience and help educate consumers about its three brand pillars – innovation, infrastructure and community.</p>


oncor_employees_1

Oncor_Employees_1

Ulterra

Oncor | Marketwave

a computer screen displaying a picture of a cactus

<h2>Key Highlights</h2>
<ul>
<li>
<p style="font-weight: 400;">Designed custom website with animated product renders</p>
</li>
<li>
<p style="font-weight: 400;">Aligned online brand presence with the stellar reputation of this industry-leading company</p>
</li>
<li>
<p style="font-weight: 400;">Created DesignLab for customers to define exact product specs</p>
</li>
</ul>
<h2>Services</h2>
<p>Animated 3D Renders, Cinemagraphs, Brand Strategy, Website Design, Website Development</p>


<p>As the leading PDC (polycrystalline diamond compact) drill bit partner to top oil and gas companies across North America, Ulterra needed its superior drilling technology and innovative design to be showcased on its website, the digital front-door to its brand. Ulterra’s marketing leader had a vision for the new site and we collaborated with him to bring it to life in a clean, modern, dynamic design that also enhanced the overall user experience.</p>


ulterra_website_3

Ulterra_Website_3

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Ulterra_CounterForce_Animation_16_9

Pacific Builders

Ulterra | Marketwave

A kitchen with a counter and chairs in it

<h2>Key Highlights</h2>
<ul>
<li>Designed a new corporate identity for a leading interiors construction firm through branded spaces in its office, a website redesign and a logo redesign.</li>
<li>Drafted multiple case studies and incorporated a new SEO strategy to showcase the firm’s wide array of capabilities and elevate the firm’s online presence.</li>
<li>Created email campaigns that surpassed the industry’s open rate average by double digits.</li>
</ul>
<h2>Services</h2>
<p>Brand Strategy, Branded Space, Email Newsletter, Logo Design, Identity Design, Social Content, Website Design, Video</p>


<p>Pacific Builders is a 30-year-old Dallas-Fort Worth interiors construction firm that builds dynamic high-end office spaces in one of the country’s fastest-growing metropolitan areas. The firm’s work in the interiors-construction space spoke for itself with successful corporate office projects for Smoothie King, Bank of the Ozarks and Hilti among other high-profile clients. And while client retention was high, brand awareness was low among potential partners. Pacific Builders turned to Marketwave to address misunderstandings in the marketplace, expand their partner base and build brand awareness just ahead of its 30th anniversary celebration.</p>


pacific-builders_branded-space_1

Pacific Builders_Branded Space_1

Spirit Realty

Pacific Builders | Marketwave

<h2>Key Highlights</h2>
<ul>
<li>Defined a new brand to drive the right connections in Texas</li>
<li>Executed a targeted recruiting campaign to restaff in Dallas and achieve growth goals</li>
<li>Planned and executed an open house event to showcase new headquarters</li>
</ul>
<h2>Services</h2>
<p>Brand Strategy, Employee Experience, Event Planning, Logo Design, Identity Design, Public Relations, Social Content, Website</p>


<p>Spirit Realty, a large Real Estate Investment Trust (REIT), relocated its headquarters from Scottsdale, Arizona, to Dallas for the Texas business-friendly climate. The challenge was that many long-time employees chose not to make the move, and Spirit needed a strong employer brand to restaff across the board. Spirit wanted an updated look to go with its new location – one that would also attract a next generation, high-performance workforce that could help grow the company. Spirit turned to Marketwave and its Texas roots for help.</p>


spirit-realty_lobby_1

Spirit Realty_Lobby_1

Endeavor Energy Resources

Spirit Realty | Marketwave

A group of men riding bikes down a street

<h2>Key Highlights</h2>
<ul>
<li>Expanded employee wellness program as a key differentiator</li>
<li>Established cohesive and strategic branded elements to raise program awareness</li>
<li>Increased participation in quarterly wellness challenges through events and competitions</li>
</ul>
<h2>Services</h2>
<p>Branded Space, Brand Strategy, Employee Experience, Event Branding, Exterior Signage, Intranet, Social Content, Video</p>


<p>Endeavor Energy Resources is one of the largest private oil and gas operators in the United States, headquartered in the heart of the Permian Basin in West Texas. With over 1,200 employees and growing, the company wanted to showcase its employee wellness program to retain and attract top talent and demonstrate that the company cares about and invests in its people. The war for talent in this highly competitive industry and especially in the Midland area is fierce and Endeavor wanted to elevate just one of the many reasons why they are the employer of choice.</p>


endeavor-energy_biking_1

Endeavor Energy_Biking_1

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Endeavor Energy_Petroleum Museum Tour_1

Baylor Scott and White

Endeavor Energy Resources | Marketwave

<h2>Key Highlights</h2>
<ul>
<li>Connecting medical research to patient impact</li>
<li>Humanizing healthcare with patient videos and focus on life-changing outcomes</li>
<li>Attracting top talent to healthcare roles</li>
</ul>
<h2>Services</h2>
<p>Annual Reports, Branding, Copywriting, Direct Mail, Editorial Design, Print Production</p>


<p>Translating medical speak into relatable content takes not only great writing but great storytelling. Marketwave worked with the Baylor Scott and White Health system for more than 12 years to help this leading Texas healthcare system connect with patient populations as well as the top medical researchers, physicians, nurses and allied health professionals who contribute to the innovative care and healing mission of this hospital system.</p>


marketwave_baylor_scott__white_healthcare_print_nursing_annual_report_2

Marketwave_Baylor_Scott_&_White_Healthcare_Print_Nursing_Annual_Report_2

TXU Energy

Baylor Scott and White | Marketwave

<h2>Key Highlights</h2>
<ul>
<li>Compelling campaign message of “let us handle the staffing burden” of building your own IT department as compared to an outsourced solution</li>
<li>Extended sales reach with Account Based Marketing (ABM) strategy to “soften ground” with prospects previously not open to the outsourcing topic</li>
<li>Improved quarterly leads pipeline by 27% without having to add new sales head count</li>
</ul>
<h2>Services</h2>
<p>Account Based Marketing, Brand Positioning, Copywriting, Direct Mail, Print Collateral, Sales Enablement</p>


<p>The IT outsourcing model was a proven one in the industry but there were still some target accounts that Source Direct wanted to work with that had a skeptical perception of the outsourced arrangement. Prospects in this category believed that if the employees weren’t on their team then they couldn’t control their productivity and accountability.</p>


source-direct_email-ipads_1

Source Direct_Email iPads_1

Mustang Heritage

Source Direct | Marketwave

<h2>Key Highlights</h2>
<ul>
<li>Helped overcome the perception wild horses can’t be trained by telling “mustang makeover” stories</li>
<li>Landed high-profile Washington Post story about purpose of the Mustang Heritage Foundation</li>
<li>Tapped into the pop culture “makeover” craze to position Mustang Heritage Foundation training as an “extreme makeover” with positive outcomes</li>
</ul>
<h2>Services</h2>
<p>Copywriting, Public Relations</p>


<p>Since only 6% of Americans own horses and far less are actively seeking a new one, our team recognized we needed to put together a compelling marketing and public relations campaign that moved beyond the state borders of Kentucky where the first Extreme Mustang Makeover (EMM) was taking place and reached surrounding states to find well-qualified adopters. The Mustang Heritage Foundation puts on several Extreme Mustang Makeover events per year in its effort to educate the public about America’s wild mustang population problem and find newly trained horses permanent homes. The EMM visited Lexington, KY, with its first event with a goal of adopting out 100 horses.</p>


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Mustang Heritage_Washington Post Article_Regular_1

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Mustang Heritage_Washington Post Article_Wide_1

Epic Health Services

Source Direct

Mustang Heritage | Marketwave

<h2>Key Highlights</h2>
<ul>
<li>Built brand equity with PR and employee branding strategy</li>
<li>Connected with families of children with fragile medical and special needs</li>
<li>Raised awareness of pediatric home health, an often invisible &amp; underfunded sector of medical reimbursement</li>
<li>Supported company in growth trajectory through acquisition transaction with Aveanna Healthcare</li>
</ul>
<h2>Services</h2>
<p>Brand Positioning, Copywriting, Media, Public Relations</p>


<p>Pediatric home health for medically fragile children is an often-overlooked, but growing segment of need in healthcare. Not only are parents of these children challenged with the 24&#215;7 nature of childcare, but home healthcare companies like Epic faced a talent shortage compared to the patient need. In close collaboration with our Epic client, Marketwave crafted a PR strategy to raise awareness and reach more families in need, and an employer branding strategy aimed at military veterans who had transferable skills and strong character traits that made them excellent care team members in the Epic talent pipeline for allied health providers.</p>


epic_health_cover_image_1

Epic_Health_Cover_Image_1

Epic Health Services | Marketwave

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How do you make your office commute worthy?

Do you know what your EX Factor is? Do you know how to make it stronger? The EX (Employee Experience) Factor is a vital component of organizational health. Companies who effectively manage EX benefit from better employee retention, enhanced customer satisfaction, and increased revenue and profit. When employees are happy, they’re motivated to make customers [&hellip;]

Capturing & Defining the EX Factor for Your Organization | Marketwave

When Go-Getters Become Do-Gooders: Finding Purpose in Giving Back

Capturing & Defining the EX Factor for Your Organization

Maintaining strong cultures in the world of hybrid work If you are an in-house HR professional, join us for the first program of our new HR Matters series to learn about the value of commute-worthy connections. Collaborate with other HR leaders and hear from employee engagement experts on how to make hybrid and flexible work [&hellip;]

How do you make your office commute worthy? | Marketwave

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Why Meaning Matters

Do you have a high-performance culture? Did you emerge from the pandemic quoting increased productivity, customer satisfaction and proud of your resilient team that’s now battle tested? Many of us can thankfully answer yes to these questions. But guess what? Working hard isn’t going to cut it anymore if you want employees to stick around [&hellip;]

When Go-Getters Become Do-Gooders: Finding Purpose in Giving Back | Marketwave

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