marketwave
About Us

Get to Know
Purpose-
Driven
Marketwave

A man walking down a hallway next to a couch
a woman standing in front of a group of people
A woman sitting at a desk talking to another woman
a woman walking in front of a sign
A man and a woman sitting in a chair with laptops
A man walking down a hallway next to a couch
a woman standing in front of a group of people
A woman sitting at a desk talking to another woman
a woman walking in front of a sign
A man and a woman sitting in a chair with laptops

Creating Waves of Opportunity

In 1998, with an entrepreneurial drive and a vision for ushering in a new wave of purpose-driven business practices, Tina established Marketwave, a brand communications and strategic marketing agency. From there she attracted an award-winning team of creative collaborators, expert marketers and strategic communicators who wanted to be part of a new way of working.

a woman standing in front of a whiteboard with writing on it

After working for nearly a decade for other marketing and PR firms in the ‘90s, Marketwave founder and CEO, Tina Young, knew that the status quo of workplace culture was broken.

The very people who put in all the hours and effort to be productive, innovative and dedicated to high performance were also getting burned out, feeling underappreciated, and in search of meaning in their work – beyond just a paycheck.

When Meta CEO, Mark Zuckerberg, famously said the way to be successful in business is to “move fast and break things” what Tina observed early in her career is that what we were breaking were people – and it was not sustainable.

The intersection of purpose and profit

At the time, there wasn’t a name for this new business framework focused on purpose and building better cultures, but it was formalized in 2010 as the book Conscious Capitalism, by Whole Foods CEO, John Mackey and academic, Raj Sisodia sparked a movement that entrepreneurs, business leaders and even Wall Street and Fortune 500 CEOs began to consider. Now thousands of companies like Marketwave are pursuing the intersection of purpose and profit with outsized outcomes over traditional shareholder-first focused capitalism.

Bottom line results? Increased profit, better employee retention, more innovation and sustainable cultures that attract the best of the best.

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The Market Wave logo is displayed on a blue background
Launched Marketwave
a yellow fire hydrant in front of Kiniko's restaurant
Printed 1st business cards at Kinko’s
A parking lot filled with cars
Signed 1st commercial lease on Preston Rd. in North Dallas
A purple circle with the words "sprint" and "Texas Instruments Oracle
1st clients were tech focused
A desktop computer and computer monitor are placed side by side
Boom & bust of .com era
1998-2002

Marketwave’s early years

A white truck parked on the side of a road
Landed Oncor, now a 20+ year relationship with the state’s largest electric utility
A Pizza Hut logo with a red hat on top of it
Named agency of record (AOR)for Pizza Hut National PR
The logo for Baylops Scott and White Health
Began 12-year relationship with Baylor Healthcare (later Baylor Scott and White Health)
A woman in a red shirt holding a tray of food
Handled Pizza Hut Super Bowl Ad with Jessica Simpson
A pile of cash resting on a bright yellow background
Hit first $1 million in revenue
2003-2007

We diversify our client roster

the smu cox logo on a blue background
Named to SMU Cox School of Business Dallas100 list of fastest growing companies
A man wearing a hard hat and safety gear
Handled 3-year Smart Meter campaign forOncor to nearly 10 million customers
The Madd logo is displayed on a white background
Won competitive bid for AOR for MADD
A sign for a store and donation center
Began working with Habitat for Humanity
A building with a sign that says prima care
Named AOR for PrimaCareurgent care clinics
A red circle with the word convene on it
Tina Young joined ConveneCEO Peer Group
2008-2012

Marketwave adds national nonprofits

The Conscious Capitalism logo is displayed on a wooden paneled wall
Founding corporate member of the Dallas Chapter of Conscious Capitalism
A white background featuring a red Toshiba logo
Hired by Toshibafor multi-year energy research study
The Orix logo stands out on a clean white background
Named AOR for ORIX USA
A woman sitting at a desk in an office
Handled talent acquisition, recruitment marketing for Spirit Realty’s HQ move to Dallas
the market of the year logo
Named DFFW AMA Marketer of the Year
2013-2017

Conscious Capitalism becomes core tenet

A tall building with a sempra logo on it
Hired by Sempra to create Texas campaign
A group of people walking down a dirt road
Sempra TX campaign won MarCom Platinum
A man walking down a hallway next to a couch
Marketwave moves headquarters to Plano
A group of people sitting in chairs in a room
Tina was Board Chair of Conscious Capitalism (2018), NDCC (2021), and now UNT Mayborn (2023)
a tour of the petroleum museum with a green background and the words "petroleum museum
Hired by Endeavor Energy for employer brand and employee experience work
A purple circle with the words cheers to twenty five years
Celebrating 25 yrs of purpose-driven branding
the mckesson logo on a white background
Hired by McKesson for employee experience work
the y logo on a yellow background
Expanding in West TX thanks to great client referrals
2018-2023

Cheers to 25 years!

Meet Our Team

From the moment you meet us, you’ll sense our enthusiasm and love for not only what we do – but why we do it. People are attracted to our team because of the values we live by and the purpose and meaning they find in our work each day. When we’re creating connections that truly move people, we have connected on a relevant, memorable and lasting level that builds strong brands and stellar reputations.