marketwave
Karen Behrman
Vice President, Strategic Communications

Karen
Behrman

Vice President, Strategic Communications

She’s our resident runner. Always on pace with a good idea, a quippy headline or a 5-mile strategic plan. She’s been doing communications since her early days as a San Diego State University PRSA new pro yet she’s never stopped her training for her next PR role.

With a passion for brand storytelling and a proven track record of producing high-performing integrated marketing communications strategies for companies, Karen is adept at crafting the right words for the right channel at the right time. She is instrumental in building comprehensive programs backed by data-driven insights and exceptional creative that drive businesses forward and build strong and trusted brands.

Karen has established the marketing functions at smaller, hyper-growth companies such as ID Analytics and Socure as well as directing internal and external communications for private and public enterprises such as ProFlowers and Cricket Wireless. Her greatest skill is building brands working with influencers of all types – developing long-term relationships, high-profile events, and aligned partnerships that result in a strong reputation and powerful endorsements.