Key Highlights
- Monitored and documented employee sentiment across multiple public review sites and on social media.
- Identified sentiment themes – positive/negative/neutral – and provided representative pull quotes.
- Created actionable insights and recommendations for employee engagement, culture and employer branding strategies.
- Delivered valuable insights that resulted in establishing an in-house role for an employee experience leader to drive future initiatives in this realm.
Services
Employer Brand, Employee Experience, HR Communications
Overview
There is an upside and a downside to all of the employee review sites that have popped up in recent years, with the most popular being Glassdoor. The positive is that companies can learn a lot from the candor that’s embedded in employee sentiment online and identify themes that can be addressed productively with engagement and culture strategies. And of course, the negatives are the stuff HR nightmares and brand manager migraines are made of. Our client, McKesson, ranked #9 on the Fortune 500, tapped Marketwave to help them assess employee sentiment and identify where they were excelling, and also where they could improve. With the use of digital tools, a keen ear for tone and sentiment, plus an understanding of what employees value most from their employers for optimal engagement and job satisfaction, we delivered research insights to McKesson that were actionable and impactful.
