Key Highlights
- Designed branded environments across high‑impact areas of the new headquarters site of the North Dallas Chamber of Commerce, reflecting this Chamber’s welcoming, inclusive, and future‑focused brand personality.
- Provided strategic direction and alignment with the Chamber’s vision for its new headquarters space, including stakeholder engagement and the meeting/event cadence that would be happening in the space.
- Reinforced NDCC’s mission of connection, advocacy, and community impact through visual brand storytelling.
Services
Branding, Branded Space, Brand Strategy, Corporate Stationery, Employee Experience, Exterior Signage, Interior Signage, Logo Design, Identity Design,
Challenge
After more than 70 years as a leading voice for business in Dallas, the North Dallas Chamber of Commerce faced a defining shift. The loss of its longtime headquarters building in a Dallas tornado led to its first new home in more than 50 years, marking both a major move and a chance to reinvent. They wanted to honor their legacy as a convener of business and community leaders while also creating a space that could attract new members, and especially multi-generational leaders. They also had an opportunity to transform the headquarters space into a more modern, dynamic, and welcoming experience that reflected their vision for the future.
Solution
Marketwave designed a branded space to match the Chamber’s mission to connect, engage, educate and advocate for pro-business policy and actions, as well as further its vision to grow membership and make a positive impact on business growth in Dallas. The new branded space also provided a natural, elevated backdrop for the new logo Marketwave designed for the Chamber a few years prior to the building move, reinforcing a cohesive brand identity throughout the environment.
We designed the welcoming foyer with a signature art installation with connected, multi-colored rope to represent the diversity of businesses and leaders who come together through Chamber engagement to help business thrive in the Dallas area. The space design also included a floor-to-ceiling city map in the board room to represent the reach this Chamber has, and a small meeting space featured a portion of the Dallas skyline with connected high rises to make the statement that relationships are built on great connections.
Results
With its engaging branded space, the new modern, inviting headquarters of the North Dallas Chamber of Commerce has already helped increase membership, welcome new and diverse businesses, and reach new generations of leaders. Marketwave was honored to be selected to help NDCC achieve its new space goals.