Launched in 2012, Soy Oncor was led by a team of Oncor employees, known as ambassadors, who aimed to inspire young Texas students to set and pursue educational and career goals through speaking presentations at local school Career Days. To ensure these engagements left a lasting impression on the students, Marketwave developed an engaging leave-behind for students to use as a resource as they continue to take strides to plan for their future. The 12-page workbook included valuable information, resources and materials to help students stay motivated and encouraged them to work toward a future career goal.