How do you attract even more top physicians and researchers to UT Southwestern Medical Center and its prestigious O’Donnell Brain Institute? By telling the stories of discovery and medical advancement that are drawing the best of the best to the groundbreaking work happening each day on the UTSW campus. The Marketwave team developed extensive physician-to-physician content published on BroadcastMed, Doximity, as well as on the UTSW MedBlog. After reading the finished article about her work in complex rehabilitation, one physician commended us for translating such a medically challenging field into a compelling and deeply human story. It’s that kind of partnership and feedback we appreciate and strive to earn each time we interact with the outstanding medical team at UTSW.