We partner with biotech, med tech, healthcare, and life sciences organizations of all sizes to translate complex science, innovation, and care. Through integrated brand strategy, employee communications, public relations, and sales enablement our goal is to inspire people to take action. From advancing research and accelerating adoption to elevating patient care and improving lives, we communicate the impact of our clients’ work with clarity, credibility, and purpose — building the trust, visibility, and momentum needed to move innovation forward. We also support the organizations and ecosystems fueling biotech growth across North Texas and beyond, helping breakthrough science drive progress, spark connection and accelerate what’s next.

Biotech

Biotech | Marketwave

Branding

Branding | Marketwave

Identity

Identity | Marketwave

Product Packaging

Product Packaging | Marketwave

A brand is more than your visual identity. Whether your brand is established or you need Marketwave’s help building it, working with us means giving your brand meaning and using that as the foundation for not only your name, look and feel, but all your marketing materials. Our signature Brandwave workshop is thorough and collaborative, getting your team on the same page so that everyone talks about you and markets about you in a clear, consistent and powerful way.

Brand Strategy

Brand Strategy | Marketwave

Helping Marketwave’s clients achieve sales goals and revenue targets are always key parts of our KPIs, the planning sessions and brainstorms we routinely do for our roster. Marketwave understands funnels, account-based marketing (ABM), marketing qualified leads (MQLs) and the latest trends in e-commerce. We celebrate our clients’ conversions, transactions, new customers, new funding and fundraising because we have skin in your game and want you to win. Whatever your goals are on the sales front, we build the marketing plans, strategies and tactics to help our clients close. 

Sales Enablement

Sales Enablement | Marketwave

Website Design

Website Design | Marketwave

Print Collateral

Print Collateral | Marketwave

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<h2>Key Highlights</h2>
<ul>
<li>Developed an elevated, clinically credible brand system for Sanara MedTech that reflects its leadership in advanced wound and surgical care</li>
<li>Created a cohesive visual identity and product design framework to support a growing portfolio across wound care, surgical technologies, and infection prevention</li>
<li>Crafted messaging and design elements that position Sanara as a compassionate, science‑driven partner focused on better healing outcomes</li>
<li>Delivered comprehensive brand assets including packaging, product design standards, collateral, and digital materials that unify communication across every care setting</li>
</ul>
<h2>Services</h2>
<p>Branding, Brand Strategy, Identity Design, Packaging Design, Product Packaging, Sales Enablement, Website Design</p>


<p>Sanara MedTech needed a more unified and contemporary brand presence that better reflected its leadership in advanced wound and surgical care. Its visual identity and product design system were inconsistent across the portfolio, making it harder for clinicians and partners to navigate the offerings and recognize the company’s full value.</p>


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Marketwave_Sanara_Hycol Gel_Powder CartonGrp_b2

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Marketwave_Sanara_Biakos Gel Carton Grp_a2

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<p>We developed a modern, clinically credible brand system and product design framework that aligned all visual and messaging elements under one cohesive identity. This included updated packaging architecture, a simplified product hierarchy, and clear, outcomes‑focused messaging, all supported by refreshed collateral, digital assets, and environmental materials that expressed Sanara’s patient‑centered mission.</p>


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<p>The refreshed brand system led to clear improvements in how they are recognized, understood, and positioned in the market:</p>


<ul>
<li>Strengthened overall brand recognition across medical and veterinary audiences</li>
<li>Improved product clarity and navigation across a growing product portfolio</li>
<li>Elevated perception of Sanara MedTech as both innovative and compassionate</li>
<li>Drove positive feedback from clinicians and partners on the streamlined design and updated communication</li>
<li>Established a scalable foundation to support future product expansion and market growth</li>
</ul>


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Frisco ISD - Frisco FLEX

Sanara MedTech | Marketwave

https://cms.marketwave.biz/wp-content/uploads/2026/03/Marketwave_Sanara_Biakos-FullGrp_a2.webp

Home

Sanara MedTech

Marketwave

Email Newsletter

Email Newsletter | Marketwave

Website Development

Website Development | Marketwave

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<h2>Key Highlights</h2>
<ul>
<li>Delivered Brand Platform and strong Message Map foundation</li>
<li>Developed social media content, blogs and white papers to elevate thought leadership</li>
<li>Generated qualified leads through strategic partnership</li>
<li>Secured contributed article placement and media coverage</li>
<li>Enhanced website design and SEO</li>
</ul>
<h2>Services</h2>
<p>Brand Strategy, Email Newsletter, Identity Design, Sales Enablement, Website Design, Website Development</p>


<p>TD2 is a world-class oncology contract research organization (CRO) that partners with innovative biotech and pharmaceutical companies with the purpose-driven goal to bring cancer treatments to patients as quickly as possible. While one of the most effective in successfully advancing cancer treatments through clinical trials, TD2 had low brand awareness, and the company needed to distinguish themselves from larger, established competitors. The firm turned to Marketwave to strengthen their brand and support lead generation through a multi-channel, integrated marketing plan.</p>


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<p>After our signature Brandwave workshop, we had the research and insights we needed to solidify TD2’s brand position along with a comprehensive marketing strategy and plan that would differentiate and highlight their key benefits: responsiveness, experience, adaptability, and genuine passion for patient care. From there, a thought leadership and brand awareness campaign was born.</p>


<p>Our team:</p>
<ul>
<li>Developed a clear and differentiated Brand Platform.</li>
<li>Utilized our foundational Message Map exercise to inform key messages.</li>
<li>Defined the content strategy across social media and white papers.</li>
<li>Partnered with a leading publication to customize sponsored content opportunities and generate qualified leads.</li>
<li>Designed trade show booth and collateral for events such as the American Society of Clinical Oncologists annual meeting.</li>
<li>Redesigned TD2’s website to improve user experience and showcase service areas.</li>
</ul>


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<p>In less than two years, TD2 went from relatively unknown to earning a reputation as an experienced oncology CRO. Today, customers know that working with TD2 means benefiting from unmatched scientific depth and full-service capabilities to move the drug development process through the preclinical to clinical trial phases and ultimately bringing more treatment options to oncology patients. The easy-to-navigate website included updated graphics and new pages for events, partnerships, and news as well as thought leadership to tout the company as a trustworthy, knowledgeable and innovative industry leader.</p>


<ul>
<li>Created a strong brand foundation to support and reinforce TD2’s unique position and value.</li>
<li>Improved lead generation to support sales efforts.</li>
<li>Placed 19 contributed articles in top-tier industry trades.</li>
<li>Increased website visits by 142%.</li>
<li>Created six targeted email campaigns that led to more than 800 sales leads.</li>
<li>Produced approximately 475 LinkedIn posts and increased followers by 233%.</li>
</ul>


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Mohr Capital

UT Southwestern Medical Center – O’Donnell Brain Institute

TD2 | Marketwave

https://cms.marketwave.biz/wp-content/uploads/2025/04/TD2_Email-iPads_1-scaled.webp

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<p>We partner with biotech, med tech, healthcare, and life sciences organizations of all sizes to translate complex science, innovation, and care. Through integrated brand strategy, employee communications, public relations, and sales enablement our goal is to inspire people to take action. From advancing research and accelerating adoption to elevating patient care and improving lives, we communicate the impact of our clients’ work with clarity, credibility, and purpose — building the trust, visibility, and momentum needed to move innovation forward. We also support the organizations and ecosystems fueling biotech growth across North Texas and beyond, helping breakthrough science drive progress, spark connection and accelerate what’s next.</p>


Where Science
Meets Brand

Our biotech service mix includes:

Biotech Work

Where Science Meets Brand

Our biotech service mix includes:

Biotech Work

Where Science
Meets Brand