A group of people walking down a dirt road

From transmission and distribution utilities to oil and gas operators and renewable energy leaders, our experience in energy marketing covers all facets of this essential industry. We’ve worked with Oncor, Texas’ largest electric utility for more than 20 years and supported its California-based parent company, Sempra, giving us a unique perspective on the energy markets in two of the largest states in the nation. And our work with Endeavor Energy in the Permian Basin has helped this leading operator attract and retain top talent because of a strong employer brand while making its mark as the high-growth, independent operator it is.

Energy

Decades of marketing experience for energy companies.

Energy | Marketwave

Social Media

Social Media | Marketwave

Gone are the days of press release, pick-up, repeat. The market is more crowded and the competition more vast. And today’s newsrooms are smaller than ever. If you are looking for results, your PR arm (that’s us) needs muscle. While traditional public relations still has Marketwave’s heart, we now play journalist and publish our own stories through a strong and strategic content strategy while we push for news coverage to hit. And we love to repurpose stellar content so that it not only makes headlines but also surfaces in newsletters, social media, presentations, and video messages as well. 

Public Relations

Public Relations | Marketwave

A brand is more than your visual identity. Whether your brand is established or you need Marketwave’s help building it, working with us means giving your brand meaning and using that as the foundation for not only your name, look and feel, but all your marketing materials. Our signature Brandwave workshop is thorough and collaborative, getting your team on the same page so that everyone talks about you and markets about you in a clear, consistent and powerful way.

Brand Strategy

Brand Strategy | Marketwave

Message Map

Message Map | Marketwave

Email Newsletter

Email Newsletter | Marketwave

Video Production

Video Production | Marketwave

Event Support

Event Support | Marketwave

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Sempra_Cover Image_1

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Sempra_Landing Page_1

<h2>Key Highlights</h2>
<ul>
<li>Strategic work upfront resulted in a strong program foundation</li>
<li>4 mil+ impressions over course of campaign</li>
<li>Consistently exceed KPIs across all initiatives</li>
<li>Earned a Platinum MarCom award</li>
</ul>
<h2>Services</h2>
<p>Brand Strategy, Email Newsletter, Public Relations, Social Content, Video</p>


<p>In 2020, Marketwave was hired by San Diego-based Sempra, a leading North American energy infrastructure company, to help them build brand awareness in Texas among their key stakeholders. While Sempra had been in Texas for more than 20 years, recent growth and strategic priorities were happening in Texas, yet Sempra had limited name recognition in the state. Initially, the campaign was going to leverage industry events and Sempra’s role at each. However, after the pandemic halted in-person gatherings, Marketwave quickly adapted and shifted strategy to increase awareness and connect with important stakeholder audiences through earned, owned and paid media.</p>


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Sempra_Email Newsletters_1

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Sempra_Social Posts_1

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Sempra_Houston Chronicle_1

<p>One of our first steps in supporting Sempra in Texas was conducting benchmark research to establish KPIs for our program. From there, we wrote and finalized their strategic message map for Texas—which focuses on three key pillars—and presented an integrated plan and creative platform to introduce Sempra to their key constituents in Texas and distinguish state news within their corporate marketing channels.</p>
<p>In support of the campaign we:</p>


<ul>
<li>Developed a Texas landing page within the corporate site to house news and updates related to their Texas business objectives.</li>
<li>Utilize Sempra’s corporate social channels to convey up-to-date Texas content, social graphics and consistently use an #OurEnergyBehindTX hashtag to create measurement opportunities.</li>
<li>Wrote and produced a video series to underscore the pillars of our campaign and tell the brand story in a meaningful, engaging way.</li>
<li>Created and distributed newsletters that inform and educate Sempra’s key audiences.</li>
<li>Ran a paid media campaign to increase followers across social channels, drive site traffic and build brand awareness in major Texas cities.</li>
<li>Supported their title sponsorship at the 35th annual virtual Gulf Coast Power Association (GCPA) fall conference where we prepared their speakers, produced video that was played at the conference and designed the components of their virtual booths for networking.</li>
</ul>


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Sempra_Texas Tribune_1

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Sempra_Houston Gives_1

<p>We have measured our results every step of the way and captured monthly updates to guide our programming and strategic recommendations. As a result, we have exceeded all of our KPIs set early on and have been recognized for our results, earning a Platinum MarCom award for our work in less than a year. Most importantly, our success in 2020 is being used to drive our planning in 2021 and we are able to capitalize on the momentum achieved to continue to communicate Sempra’s commitment and success in Texas.</p>


Data Center Systems

Sempra | Marketwave

https://cms.marketwave.biz/wp-content/uploads/2024/01/Sempra_Cover-Image_1.webp

Home

Sempra

Marketwave

A group of people in safety vests and hard hats

We’re at a stage where the employee experience should be examined and executed with just as much rigor as the customer experience. And it’s about time. Court your employees like you would your customers and you’ll have them for life. Meet employees where they are and they’ll do the same for your stakeholders. Listen to them and watch them go above and beyond. That’s the core of Marketwave’s employee experience service area right down to a space that gets them in the door and inspires their best work. Let us help define what your employer brand means to your team and success will follow.   

Employee Experience

Employee Experience | Marketwave

Branded Space

Branded Space | Marketwave

Website Design

Website Design | Marketwave

Website Development

Website Development | Marketwave

Print Collateral

Print Collateral | Marketwave

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Oncor_Employees_1

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Oncor_Innovation Stories_3

<h2>Key Highlights</h2>
<ul>
<li>20+ year client relationship</li>
<li>Positioned Texas’ largest electric utility as an innovator</li>
<li>Created key messaging and a brand platform focused on how the company empowers modern life</li>
<li>Showcased innovation internally and externally through awards program</li>
</ul>
<h2>Services</h2>
<p>Brand Positioning, Copywriting, Energy Marketing, Illustration, Infographic Design, Mobile &amp; Emerging Media, Responsive Website, SEO, Video, Video Production, Website Design, Website Development</p>


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Oncor_Brand Ads_1-11

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Oncor_Brand Ads_1-10

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Oncor_Brand Ads_1-12

<p>Founded in 1912 and now the largest energy delivery company in Texas, Oncor has a history of serving the people of the Lone Star State. But with its legacy and the public’s perception of utility companies being outdated or old fashioned, Oncor needed to show it had evolved into a 21st-century innovator and technological leader. The company not only distributed reliable electricity to millions of Texans but was on a fast path to ongoing progress with a commitment to innovative solutions and services using the latest tools and methodologies. Having partnered with Oncor for more than 20 years, Marketwave has worked closely with the team to reposition and elevate its brand, improve the customer experience and help educate consumers about its three brand pillars – innovation, infrastructure and community.</p>


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Oncor_Appspace_TV_1

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Oncor_Appspace_TV_2

<p>We always take a strategic and creative approach – starting with the brand – to communicating the Oncor story. From innovation stories shared on the company’s intranet to community engagement programs and industry awards, our work for this leading utility has helped educate customers and inspire employee pride in the essential and purposeful work the company does.</p>


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Oncor_TML Booth_1

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Oncor_TML Banners_1

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<p>With a new brand platform, redesigned website, more relevant collateral and a company video that highlighted its innovation, Oncor began redefining itself as an innovative energy company ready for its next century with state-of-the-art infrastructure and advanced technologies to create a safer, smarter, more reliable power grid.</p>
<p>The repositioned Oncor brand with the message of “innovation doesn’t have an off switch” resulted in the following:</p>


<ul>
<li>Redesigned website with improved user experience</li>
<li>Successful MyOncor customer app launch and adoption</li>
<li>Industry and business awards spotlighting innovation</li>
<li>Brand anthem video framing the Oncor brand voice and personality, telling the company story in a compelling way</li>
</ul>


Ulterra

Oncor | Marketwave

https://cms.marketwave.biz/wp-content/uploads/2024/01/Oncor_Employees_1-scaled.webp

Oncor

a computer screen displaying a picture of a cactus

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Ulterra_CounterForce_Animation_16_9

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TXU Energy_Bill Insert_1

<h2>Key Highlights</h2>
<ul>
<li>
<p style="font-weight: 400;">Designed custom website with animated product renders</p>
</li>
<li>
<p style="font-weight: 400;">Aligned online brand presence with the stellar reputation of this industry-leading company</p>
</li>
<li>
<p style="font-weight: 400;">Created DesignLab for customers to define exact product specs</p>
</li>
</ul>
<h2>Services</h2>
<p>Animated 3D Renders, Cinemagraphs, Brand Strategy, Website Design, Website Development</p>


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Ulterra_SplitBlade_Animation_16_9

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Ulterra_Website_1

<p>As the leading PDC (polycrystalline diamond compact) drill bit partner to top oil and gas companies across North America, Ulterra needed its superior drilling technology and innovative design to be showcased on its website, the digital front-door to its brand. Ulterra’s marketing leader had a vision for the new site and we collaborated with him to bring it to life in a clean, modern, dynamic design that also enhanced the overall user experience.</p>


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Ulterra_Website_2

<p>Marketwave designed and developed the new Ulterra custom website using cinemagraphic hero images to showcase the company’s drill bits as well as the longstanding customer relationships they have. The 3D animated renders, four custom calculators for various drill bit requirements and the new DesignLab for custom bit specifications all helped the new site to serve the customer base better and function as a key sales tool to accelerate to accelerate growth.</p>


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Ulterra_Website_6

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Ulterra_Website_4

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Ulterra_Website_5

<p style="font-weight: 400;">Just after the new Ulterra website launched, the Marketwave team shared accolades with its client by winning a Platinum MarCom Creative Award for outstanding digital design. The site also helped the Ulterra sales team increase its qualified leads coming through the DesignLab tool on the site because it served to advance a customer’s interest level by demonstrating the level of customization and collaboration they would experience by choosing Ulterra for their PDC bit needs.</p>


ulterra_website_3

Ulterra_Website_3

Pacific Builders

Ulterra | Marketwave

https://cms.marketwave.biz/wp-content/uploads/2024/01/Ulterra_Website_3-scaled.webp

A group of men riding bikes down a street

Branding

Branding | Marketwave

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Endeavor Energy_Petroleum Museum Tour_1

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Endeavor Energy_Biking_1

<h2>Key Highlights</h2>
<ul>
<li>Expanded employee wellness program as a key differentiator</li>
<li>Established cohesive and strategic branded elements to raise program awareness</li>
<li>Increased participation in quarterly wellness challenges through events and competitions</li>
</ul>
<h2>Services</h2>
<p>Branded Space, Brand Strategy, Employee Experience, Event Branding, Exterior Signage, Intranet, Social Content, Video</p>


<p>Endeavor Energy Resources is one of the largest private oil and gas operators in the United States, headquartered in the heart of the Permian Basin in West Texas. With over 1,200 employees and growing, the company wanted to showcase its employee wellness program to retain and attract top talent and demonstrate that the company cares about and invests in its people. The war for talent in this highly competitive industry and especially in the Midland area is fierce and Endeavor wanted to elevate just one of the many reasons why they are the employer of choice.</p>


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Endeavor Energy_Wellness Logo_1

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Endeavor Energy_Internal Emails_1

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Endeavor Energy_Wellness TV_1

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Endeavor Energy_Rockhounds Shirt_1

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Endeavor Energy_Rockhounds Shirt_2

<p>Endeavor turned to Marketwave to enhance and elevate two main initiatives that serve employees and their well-being. The first was Wellness Endeavor, the company’s employee wellness program, and the second was to promote in-person employee appreciation events to inspire team connections, a family-friendly atmosphere and a sense of belonging on this high-performance team. From branded themes, employee communications, collateral materials and event-specific apparel, the investment rallied employees and strengthened the Endeavor employer brand.</p>


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Endeavor Energy_Clay Shoot_1

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Endeavor Energy_Clayshoot Intro_TV_1

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Endeavor Energy_Internal Emails_5

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Endeavor Energy_Clay Shoot_2

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Endeavor Energy_Internal Emails_3

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Endeavor Energy_Biking TV_1

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Endeavor Energy_Internal Emails_2

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Endeavor Energy_Shirt_1

<p>The impact of the overall communications plan and branded campaign contributed to a connected, invested and happier workforce that has the added benefit of driving greater productivity and teamwork. And beyond the walls of Endeavor, this wellness program aids recruitment efforts by attracting<a> </a>those who want to be a part of a company that cares not only about the job they do, but also their personal well-being and that of their families. To be the employer of choice – especially in a competitive market like the Midland Basin – putting employees first pays off:</p>


<ul>
<li>1,081 employees participated in the Wellness Endeavor program in 2021, up 200% over 2020.</li>
<li>333 challenge participants achieved 71 million steps in the June Step Challenge.</li>
<li>61 users participated in a virtual checkup.</li>
<li>20% of Bike MS riders were Endeavor employees, and dozens of employees volunteered.</li>
<li>1,650 Endeavor employees and family members enjoyed the Picnic at the Rockhounds.</li>
</ul>


Baylor Scott and White

Spirit Realty

Endeavor Energy Resources | Marketwave

https://cms.marketwave.biz/wp-content/uploads/2024/01/Endeavor-Energy_Biking_1.webp

Endeavor Energy Resources

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Oncor_Gray_1

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TXU Energy_Gray_1

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Sempra_Gray_1

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Endeavor Energy_Gray_1

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Ulterra_Gray_1

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Toshiba_Gray_1

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Denbury_Gray_1

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Lineage Power_Gray_1

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Marketwave_Energy_Sector_Hero_1

<p>From transmission and distribution utilities to oil and gas operators and renewable energy leaders, our experience in energy marketing covers all facets of this essential industry. We’ve worked with Oncor, Texas’ largest electric utility for more than 20 years and supported its California-based parent company, Sempra, giving us a unique perspective on the energy markets in two of the largest states in the nation. And our work with Endeavor Energy in the Permian Basin has helped this leading operator attract and retain top talent because of a strong employer brand while making its mark as the high-growth, independent operator it is.</p>


Our Energy
For Energy

Our energy service mix includes:

Energy Work

Our Energy For Energy

Our energy service mix includes:

Energy Work

Our Energy
For Energy