Marketwave’s experience in the financial services and fintech space spans banking, private equity, REITs, asset management, wealth management, identity verification and fraud detection, and financial education and literacy. We were the agency of record for ORIX USA for more than six years, the primary agency partner for Spirit Realty for three years and our VP worked in-house at Socure, leading their strategic communications function. From securing speaking opportunities, promoting the newest technology to landing that next profile piece, Marketwave is invested in this space and has a strong portfolio of success to show for it. We help your team make the right connections to grow sales, establish thought leadership and elevate your brand.

Finance

Marketing for financial services and fintech.

Finance | Marketwave

Social Media

Social Media | Marketwave

Gone are the days of press release, pick-up, repeat. The market is more crowded and the competition more vast. And today’s newsrooms are smaller than ever. If you are looking for results, your PR arm (that’s us) needs muscle. While traditional public relations still has Marketwave’s heart, we now play journalist and publish our own stories through a strong and strategic content strategy while we push for news coverage to hit. And we love to repurpose stellar content so that it not only makes headlines but also surfaces in newsletters, social media, presentations, and video messages as well. 

Public Relations

Public Relations | Marketwave

A brand is more than your visual identity. Whether your brand is established or you need Marketwave’s help building it, working with us means giving your brand meaning and using that as the foundation for not only your name, look and feel, but all your marketing materials. Our signature Brandwave workshop is thorough and collaborative, getting your team on the same page so that everyone talks about you and markets about you in a clear, consistent and powerful way.

Brand Strategy

Brand Strategy | Marketwave

Email Newsletter

Email Newsletter | Marketwave

Website Design

Website Design | Marketwave

Website Development

Website Development | Marketwave

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Mohr Capital_Photo_4

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Mohr_Captial_Logo_1

<h2>Key Highlights</h2>
<ul>
<li>Elevated Brand Awareness</li>
<li>New brand platform and updated visual identity</li>
<li>Regular email newsletter to key stakeholders to support lead generation</li>
<li>Built brand equity with PR wins</li>
</ul>
<h2>Services</h2>
<p>Brand Strategy, Email Newsletter, Logo Design, Identity Design, Public Relations, Sales Enablement, Social Content, Website Design, Website Development</p>


<p>In 2019, Dallas-based Mohr Capital, a privately owned commercial real estate investment firm, turned to Marketwave for brand strategy and lead generation followed by public relations and social media support. Despite an experienced leadership team, the firm had limited brand awareness and their potential deal partners didn’t know about their remarkable portfolio of real estate transactions in major markets. There was also some brand confusion because the company’s founder was also the founder of Mohr Partners, a commercial real estate tenant brokerage firm that shared the Mohr name. It was important to distinguish the investment entity from the tenant brokerage and to emphasize that Mohr Capital executed transactions independent of the tenant representation company.</p>


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Mohr Capital_Website_1

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Mohr Capital_Email_1

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Mohr Capital_Photo_3

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Mohr Capital_Stationary_1

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Mohr Capital_Business Card_1

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Mohr Capital_Flyers_2

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Mohr Capital_Ad_1

<p>As always, we started with our Brandwave approach to a strategic discussion about the brand, its purpose and what makes it unique or better than its competitors. From there, we:</p>


<ul>
<li>Established an updated brand platform, style and tone.</li>
<li>Refreshed the logo and supporting identity package to build brand awareness and distinguish and separate it from the Mohr Partners brand.</li>
<li>Supported their sales cycle through regular email newsletters to showcase key projects across the country, increase executive visibility and credibility, and capture company milestones.</li>
<li>Built a PR pipeline and supporting pitch angles around key projects and milestones.</li>
<li>Identified thought leadership opportunities for bylined articles and op-ed pieces.</li>
<li>Repurposed content for social media, increasing followers, building brand awareness and establishing a regular frequency for posts.</li>
<li>Wrote, designed and launched a new website that conveys the strength of the Mohr Capital brand, their executive team and their projects.</li>
</ul>


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Mohr Capital_Email_2

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Mohr Capital_Website Animation_1

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Mohr Capital_Photo_1

<p>The email newsletters consistently outperformed the industry average open and click through rates and the PR effort resulted in executive profiles, company stories in key markets and bylined story placement in key industry trades. The brand refresh solidified their position in the commercial real estate investment space and provided additional credibility to their work as they entered new markets, attracted new deal partners and grew their team.</p>


Sempra

Mohr Capital | Marketwave

https://cms.marketwave.biz/wp-content/uploads/2024/09/Mohr-Capital_Photo_4-scaled.webp

Home

Mohr Capital

Marketwave

A group of people walking down a dirt road

From transmission and distribution utilities to oil and gas operators and renewable energy leaders, our experience in energy marketing covers all facets of this essential industry. We’ve worked with Oncor, Texas’ largest electric utility for more than 20 years and supported its California-based parent company, Sempra, giving us a unique perspective on the energy markets in two of the largest states in the nation. And our work with Endeavor Energy in the Permian Basin has helped this leading operator attract and retain top talent because of a strong employer brand while making its mark as the high-growth, independent operator it is.

Energy

Decades of marketing experience for energy companies.

Energy | Marketwave

Message Map

Message Map | Marketwave

Video Production

Video Production | Marketwave

Event Support

Event Support | Marketwave

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Sempra_Cover Image_1

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Sempra_Landing Page_1

<h2>Key Highlights</h2>
<ul>
<li>Strategic work upfront resulted in a strong program foundation</li>
<li>4 mil+ impressions over course of campaign</li>
<li>Consistently exceed KPIs across all initiatives</li>
<li>Earned a Platinum MarCom award</li>
</ul>
<h2>Services</h2>
<p>Brand Strategy, Email Newsletter, Public Relations, Social Content, Video</p>


<p>In 2020, Marketwave was hired by San Diego-based Sempra, a leading North American energy infrastructure company, to help them build brand awareness in Texas among their key stakeholders. While Sempra had been in Texas for more than 20 years, recent growth and strategic priorities were happening in Texas, yet Sempra had limited name recognition in the state. Initially, the campaign was going to leverage industry events and Sempra’s role at each. However, after the pandemic halted in-person gatherings, Marketwave quickly adapted and shifted strategy to increase awareness and connect with important stakeholder audiences through earned, owned and paid media.</p>


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Sempra_Email Newsletters_1

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Sempra_Social Posts_1

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Sempra_Houston Chronicle_1

<p>One of our first steps in supporting Sempra in Texas was conducting benchmark research to establish KPIs for our program. From there, we wrote and finalized their strategic message map for Texas—which focuses on three key pillars—and presented an integrated plan and creative platform to introduce Sempra to their key constituents in Texas and distinguish state news within their corporate marketing channels.</p>
<p>In support of the campaign we:</p>


<ul>
<li>Developed a Texas landing page within the corporate site to house news and updates related to their Texas business objectives.</li>
<li>Utilize Sempra’s corporate social channels to convey up-to-date Texas content, social graphics and consistently use an #OurEnergyBehindTX hashtag to create measurement opportunities.</li>
<li>Wrote and produced a video series to underscore the pillars of our campaign and tell the brand story in a meaningful, engaging way.</li>
<li>Created and distributed newsletters that inform and educate Sempra’s key audiences.</li>
<li>Ran a paid media campaign to increase followers across social channels, drive site traffic and build brand awareness in major Texas cities.</li>
<li>Supported their title sponsorship at the 35th annual virtual Gulf Coast Power Association (GCPA) fall conference where we prepared their speakers, produced video that was played at the conference and designed the components of their virtual booths for networking.</li>
</ul>


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Sempra_Texas Tribune_1

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Sempra_Houston Gives_1

<p>We have measured our results every step of the way and captured monthly updates to guide our programming and strategic recommendations. As a result, we have exceeded all of our KPIs set early on and have been recognized for our results, earning a Platinum MarCom award for our work in less than a year. Most importantly, our success in 2020 is being used to drive our planning in 2021 and we are able to capitalize on the momentum achieved to continue to communicate Sempra’s commitment and success in Texas.</p>


Data Center Systems

Sempra | Marketwave

https://cms.marketwave.biz/wp-content/uploads/2024/01/Sempra_Cover-Image_1.webp

We’re at a stage where the employee experience should be examined and executed with just as much rigor as the customer experience. And it’s about time. Court your employees like you would your customers and you’ll have them for life. Meet employees where they are and they’ll do the same for your stakeholders. Listen to them and watch them go above and beyond. That’s the core of Marketwave’s employee experience service area right down to a space that gets them in the door and inspires their best work. Let us help define what your employer brand means to your team and success will follow.   

Employee Experience

Employee Experience | Marketwave

Branded Space

Branded Space | Marketwave

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ORIX_35th_Photo_1

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ORIX_35th_Book_1

<h2>Key Highlights</h2>
<ul>
<li>Japanese financial powerhouse wanted greater visibility for its U.S. division among middle market business leaders and their advisors looking to catalyze growth</li>
<li>Building trust and credibility started with communicating the company’s purpose and gaining alignment among employees on its new core values</li>
<li>Strong corporate communications bolstered by a consistent press release pipeline and thought leadership strategy in commercial real estate, transportation/infrastructure and emerging markets</li>
</ul>
<h2>Services</h2>
<p>Brand Positioning, Branded Space, Copywriting, Digital Ads, Employee Engagement, Event Support, Public Relations, Video Production, Website Design, Website Development</p>


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ORIX_35th_Book_2

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ORIX_35th_Gift_1

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ORIX_35th_Card_1

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ORIX_35th_Photo_2

<p>In Japan, ORIX Corporation is a well-known financial conglomerate with a reputation as recognizable and dominant as companies like Google &amp; JPMorgan hold in America. ORIX USA – the company’s U.S. division – also boasted an impressive portfolio of business investments and a track record of success, and that’s why the company came to us to elevate its brand visibility and raise awareness of its expertise while also highlighting the strong backing of the parent company.</p>


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ORIX_Values_Signage_4

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ORIX_Values_Signage_3

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ORIX_Values_Signage_2

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ORIX_Values_Signage_1

<p>Though name recognition was a priority, a splashy, national media relations campaign didn’t fit the personality of ORIX USA. Instead, our team started on a more targeted scale. As newsworthy company deals or acquisitions unfolded, we reached out to local and trade media outlets to spread the word and offer interviews with ORIX USA executives.</p>


<ul>
<li>Developed and distributed press releases for the company’s various business units in key vertical sectors boosted SEO results, and influenced deal flow</li>
<li>LinkedIn content strategy contributed to thought leadership and credibility</li>
<li>Boosted culture and engagement through internal communications and intranet launch</li>
</ul>


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ORIX_Brochure_1

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ORIX_Brochure_2

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ORIX_Gala_Ad_1

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ORIX_OCP_Web_Animation_1

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ORIX_Capital Partners_One Pager_1

<ul>
<li>Marketwave was agency of record for ORIX USA for 6 years until its executive center moved to Manhattan</li>
<li>PR Success resulted in increased deal flow and credibility to put ORIX on top for noteworthy investments such as Sprinkles, Angie’s List, Roadsafe Traffic Systems and California Proton Therapy</li>
<li>Former ORIX USA CEO, Hideto Nishitani, chose Marketwave as his agency when he left ORIX and formed his own purpose-led investment fund, Virtuous Capital</li>
</ul>


Oncor

ORIX | Marketwave

ORIX

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TXU Energy_Ad_1

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TXU Energy_Bill Insert_1

<h2>Key Highlights</h2>
<ul>
<li>
<p style="font-weight: 400;">Increased awareness and participation in TXU’s Energy Aid bill-pay assistance program.</p>
</li>
<li>
<p style="font-weight: 400;">Created collateral and key messages to promote program.</p>
</li>
<li>
<p style="font-weight: 400;">Leveraged bill insert to make Energy Aid top of mind and easy to support.</p>
</li>
</ul>
<h2>Services</h2>
<p>Collateral, Copywriting, Energy Marketing</p>


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TXU Energy_Brochure_3

<p>Many TXU Energy customers were not aware of the largest bill-pay assistance program of any electric utility in the nation. Although the company has a Texas-sized program with dollars that are set aside to help customers who fall on hard times, they needed to ensure that the program remained large enough to meet the needs of a growing customer population. That’s where Marketwave delivered a smart strategy plus a compelling message to help get the word out.</p>


txu-energy_brochure_2

TXU Energy_Brochure_2

<p>We learned from customer feedback that the key to increasing financial participation in the TXU Energy Aid program was to make it easy to give. The message of “with just 1 minute and $1” you can make an impact on helping someone else make ends meet. By boiling it down to a simple check mark on a bill insert form returned with your monthly payment, customers could pay into this fund and know it would be there for them if they ever needed it. And, besides the “make it simple” strategy, we also made sure to put the program collateral in the hands of local social services agencies that might be the first to connect with customers who needed bill-pay assistance so the Energy Aid program would be serving those most in need.</p>


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TXU Energy_Trifold Brochure_1

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TXU Energy_Open TriFold Brochure_1

<p style="font-weight: 400;">In the first year these new messages and collateral were in place, the TXU Energy Aid program saw the following lift:</p>


<ul>
<li style="font-weight: 400;">26% increase in new contributions to the bill-pay fund</li>
<li style="font-weight: 400;">100% participation from nonprofits sharing program information with their clients</li>
</ul>


Source Direct

Baylor Scott and White

TXU Energy | Marketwave

https://cms.marketwave.biz/wp-content/uploads/2024/01/TXU-Energy_Ad_1.webp

TXU Energy

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Habitat For Humanity_Gray_1

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Texas Instruments_Gray_1

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Entrust_Gray_1

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AT&T_Gray_1

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Parker_University_Gray_

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Martin_Fletcher_Gray_1

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Epic_HealthServices_Aveanna_Gray_1

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California Protons_Gray_1

orix_gray_1

Orix_Gray_1

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ORIX_35_Book_3

<p>Gone are the days of press release, pick-up, repeat. The market is more crowded and the competition more vast. And today’s newsrooms are smaller than ever. If you are looking for results, your PR arm (that’s us) needs muscle. While traditional public relations still has Marketwave’s heart, we now play journalist and publish our own stories through a strong and strategic content strategy while we push for news coverage to hit. And we love to repurpose stellar content so that it not only makes headlines but also surfaces in newsletters, social media, presentations, and video messages as well. </p>


The Power of PR

Our public relations services include:

Public Relations Work