Marketwave’s experience in the financial services and fintech space spans banking, private equity, REITs, asset management, wealth management, identity verification and fraud detection, and financial education and literacy. We were the agency of record for ORIX USA for more than six years, the primary agency partner for Spirit Realty for three years and our VP worked in-house at Socure, leading their strategic communications function. From securing speaking opportunities, promoting the newest technology to landing that next profile piece, Marketwave is invested in this space and has a strong portfolio of success to show for it. We help your team make the right connections to grow sales, establish thought leadership and elevate your brand.

Finance

Marketing for financial services and fintech.

Finance | Marketwave

Social Media

Social Media | Marketwave

Gone are the days of press release, pick-up, repeat. The market is more crowded and the competition more vast. And today’s newsrooms are smaller than ever. If you are looking for results, your PR arm (that’s us) needs muscle. While traditional public relations still has Marketwave’s heart, we now play journalist and publish our own stories through a strong and strategic content strategy while we push for news coverage to hit. And we love to repurpose stellar content so that it not only makes headlines but also surfaces in newsletters, social media, presentations, and video messages as well. 

Public Relations

Public Relations | Marketwave

A brand is more than your visual identity. Whether your brand is established or you need Marketwave’s help building it, working with us means giving your brand meaning and using that as the foundation for not only your name, look and feel, but all your marketing materials. Our signature Brandwave workshop is thorough and collaborative, getting your team on the same page so that everyone talks about you and markets about you in a clear, consistent and powerful way.

Brand Strategy

Brand Strategy | Marketwave

Email Newsletter

Email Newsletter | Marketwave

Website Design

Website Design | Marketwave

Website Development

Website Development | Marketwave

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Mohr Capital_Photo_4

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Mohr_Captial_Logo_1

<h2>Key Highlights</h2>
<ul>
<li>Elevated Brand Awareness</li>
<li>New brand platform and updated visual identity</li>
<li>Regular email newsletter to key stakeholders to support lead generation</li>
<li>Built brand equity with PR wins</li>
</ul>
<h2>Services</h2>
<p>Brand Strategy, Email Newsletter, Logo Design, Identity Design, Public Relations, Sales Enablement, Social Content, Website Design, Website Development</p>


<p>In 2019, Dallas-based Mohr Capital, a privately owned commercial real estate investment firm, turned to Marketwave for brand strategy and lead generation followed by public relations and social media support. Despite an experienced leadership team, the firm had limited brand awareness and their potential deal partners didn’t know about their remarkable portfolio of real estate transactions in major markets. There was also some brand confusion because the company’s founder was also the founder of Mohr Partners, a commercial real estate tenant brokerage firm that shared the Mohr name. It was important to distinguish the investment entity from the tenant brokerage and to emphasize that Mohr Capital executed transactions independent of the tenant representation company.</p>


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Mohr Capital_Website_1

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Mohr Capital_Email_1

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Mohr Capital_Photo_3

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Mohr Capital_Stationary_1

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Mohr Capital_Business Card_1

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Mohr Capital_Flyers_2

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Mohr Capital_Ad_1

<p>As always, we started with our Brandwave approach to a strategic discussion about the brand, its purpose and what makes it unique or better than its competitors. From there, we:</p>


<ul>
<li>Established an updated brand platform, style and tone.</li>
<li>Refreshed the logo and supporting identity package to build brand awareness and distinguish and separate it from the Mohr Partners brand.</li>
<li>Supported their sales cycle through regular email newsletters to showcase key projects across the country, increase executive visibility and credibility, and capture company milestones.</li>
<li>Built a PR pipeline and supporting pitch angles around key projects and milestones.</li>
<li>Identified thought leadership opportunities for bylined articles and op-ed pieces.</li>
<li>Repurposed content for social media, increasing followers, building brand awareness and establishing a regular frequency for posts.</li>
<li>Wrote, designed and launched a new website that conveys the strength of the Mohr Capital brand, their executive team and their projects.</li>
</ul>


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Mohr Capital_Email_2

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Mohr Capital_Website Animation_1

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Mohr Capital_Photo_1

<p>The email newsletters consistently outperformed the industry average open and click through rates and the PR effort resulted in executive profiles, company stories in key markets and bylined story placement in key industry trades. The brand refresh solidified their position in the commercial real estate investment space and provided additional credibility to their work as they entered new markets, attracted new deal partners and grew their team.</p>


Sempra

Mohr Capital | Marketwave

https://cms.marketwave.biz/wp-content/uploads/2024/09/Mohr-Capital_Photo_4-scaled.webp

Home

Mohr Capital

Marketwave

We’re at a stage where the employee experience should be examined and executed with just as much rigor as the customer experience. And it’s about time. Court your employees like you would your customers and you’ll have them for life. Meet employees where they are and they’ll do the same for your stakeholders. Listen to them and watch them go above and beyond. That’s the core of Marketwave’s employee experience service area right down to a space that gets them in the door and inspires their best work. Let us help define what your employer brand means to your team and success will follow.   

Employee Experience

Employee Experience | Marketwave

Branded Space

Branded Space | Marketwave

Video Production

Video Production | Marketwave

Event Support

Event Support | Marketwave

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ORIX_35th_Photo_1

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ORIX_35th_Book_1

<h2>Key Highlights</h2>
<ul>
<li>Japanese financial powerhouse wanted greater visibility for its U.S. division among middle market business leaders and their advisors looking to catalyze growth</li>
<li>Building trust and credibility started with communicating the company’s purpose and gaining alignment among employees on its new core values</li>
<li>Strong corporate communications bolstered by a consistent press release pipeline and thought leadership strategy in commercial real estate, transportation/infrastructure and emerging markets</li>
</ul>
<h2>Services</h2>
<p>Brand Positioning, Branded Space, Copywriting, Digital Ads, Employee Engagement, Event Support, Public Relations, Video Production, Website Design, Website Development</p>


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ORIX_35th_Book_2

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ORIX_35th_Gift_1

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ORIX_35th_Card_1

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ORIX_35th_Photo_2

<p>In Japan, ORIX Corporation is a well-known financial conglomerate with a reputation as recognizable and dominant as companies like Google &amp; JPMorgan hold in America. ORIX USA – the company’s U.S. division – also boasted an impressive portfolio of business investments and a track record of success, and that’s why the company came to us to elevate its brand visibility and raise awareness of its expertise while also highlighting the strong backing of the parent company.</p>


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ORIX_Values_Signage_4

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ORIX_Values_Signage_3

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ORIX_Values_Signage_2

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ORIX_Values_Signage_1

<p>Though name recognition was a priority, a splashy, national media relations campaign didn’t fit the personality of ORIX USA. Instead, our team started on a more targeted scale. As newsworthy company deals or acquisitions unfolded, we reached out to local and trade media outlets to spread the word and offer interviews with ORIX USA executives.</p>


<ul>
<li>Developed and distributed press releases for the company’s various business units in key vertical sectors boosted SEO results, and influenced deal flow</li>
<li>LinkedIn content strategy contributed to thought leadership and credibility</li>
<li>Boosted culture and engagement through internal communications and intranet launch</li>
</ul>


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ORIX_Brochure_1

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ORIX_Brochure_2

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ORIX_Gala_Ad_1

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ORIX_OCP_Web_Animation_1

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ORIX_Capital Partners_One Pager_1

<ul>
<li>Marketwave was agency of record for ORIX USA for 6 years until its executive center moved to Manhattan</li>
<li>PR Success resulted in increased deal flow and credibility to put ORIX on top for noteworthy investments such as Sprinkles, Angie’s List, Roadsafe Traffic Systems and California Proton Therapy</li>
<li>Former ORIX USA CEO, Hideto Nishitani, chose Marketwave as his agency when he left ORIX and formed his own purpose-led investment fund, Virtuous Capital</li>
</ul>


Oncor

Data Center Systems

ORIX | Marketwave

ORIX

As Texas experiences unprecedented economic growth, so have the clients that Marketwave serves in the commercial real estate and construction business. Construction cranes dot our skylines and developers continue to innovate and design the spaces that fit the new ways we live and work. Marketwave has worked with a number of leading real estate and construction companies including Pacific Builders, Osburn Contractors and Spirit Realty. We have a front row seat to the trends and outlooks defining our region and we know how to connect our clients to the key stakeholders who drive deal flow, fill the projects pipeline, and show up as top talent to make it all happen. Our work in this sector centers on content strategy and sales enablement to ensure brands are visible, differentiated and positioned for success.

CRE &amp; Construction

Commercial real estate and construction industry marketing.

Commercial Real Estate & Construction | Marketwave

Branding

Branding | Marketwave

Identity

Identity | Marketwave

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Spirit Realty_Lobby_1

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Spirit Realty_Logo_2

<h2>Key Highlights</h2>
<ul>
<li>Defined a new brand to drive the right connections in Texas</li>
<li>Executed a targeted recruiting campaign to restaff in Dallas and achieve growth goals</li>
<li>Planned and executed an open house event to showcase new headquarters</li>
</ul>
<h2>Services</h2>
<p>Brand Strategy, Employee Experience, Event Planning, Logo Design, Identity Design, Public Relations, Social Content, Website</p>


<p>Spirit Realty, a large Real Estate Investment Trust (REIT), relocated its headquarters from Scottsdale, Arizona, to Dallas for the Texas business-friendly climate. The challenge was that many long-time employees chose not to make the move, and Spirit needed a strong employer brand to restaff across the board. Spirit wanted an updated look to go with its new location – one that would also attract a next generation, high-performance workforce that could help grow the company. Spirit turned to Marketwave and its Texas roots for help.</p>


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Spirit Realty_Logo_1

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Spirit Realty_Logo_3

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Spirit Realty_Business Cards_1

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Spirit Realty_Stationery_1

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Spirit Realty_Folder Stationery_1

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Spirit Realty_Brand Guide_1

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Spirit Realty_Brand Guide_2

<p>Before the boxes were even unpacked, Spirit’s new brand platform was developed through Marketwave’s exclusive Brandwave strategic process. The goals were to update the company’s image, present the company as financially sound and build trust in the new headquarters market. The key messages that emerged targeted three distinct audiences: investors, employees and tenants. The comprehensive branding services that followed quickly transformed Spirit from Texas newcomer to established local player with a lot to offer. The plan included:</p>


<ul>
<li>Strategic communications guidance</li>
<li>Corporate branding</li>
<li>Recruitment marketing</li>
<li>Messaging</li>
<li>Social media strategy</li>
<li>Print collateral</li>
<li>Employee volunteer program</li>
</ul>


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Spirit Realty_Website_1

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Spirit Realty_Website_2

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Spirit Realty_LI_iPad_1

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Spirit Realty_Shirt_1

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Spirit Realty_Shirt_3

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Spirit Realty_Shirt_2

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Spirit Realty_Open House_1

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Spirit Realty_Open House_2

<p>Strengthening the Spirit employer brand and communicating a vibrant, caring culture along with career growth opportunities help Spirit exceed its initial hiring targets by 20%. And, the long-term impact of a successful recruitment marketing effort translated into new hires that not only embrace company values but also function as brand ambassadors to promote Spirit’s future hires.</p>


<ul>
<li>Brand voice stresses experience, professionalism and transparency</li>
<li>The company’s headquarters, website, social messaging and onboarding materials reflected new brand</li>
<li>An elegant cocktail reception elevated the new brand, celebrated the move and honored employees</li>
<li>Spirit met its hiring goals and continues to attract top talent</li>
</ul>


Endeavor Energy Resources

Pacific Builders

Spirit Realty | Marketwave

https://cms.marketwave.biz/wp-content/uploads/2024/01/Spirit-Realty_Lobby_1.webp

Spirit Realty

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Orix_Gray_1

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Mohr Capital_Gray_1

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Spirit_Realty_Gray_1

marketwave_finance_sector_hero_1

Marketwave_Finance_Sector_Hero_1

<p>Marketwave’s experience in the financial services and fintech space spans banking, private equity, REITs, asset management, wealth management, identity verification and fraud detection, and financial education and literacy. We were the agency of record for ORIX USA for more than six years, the primary agency partner for Spirit Realty for three years and our VP worked in-house at Socure, leading their strategic communications function. From securing speaking opportunities, promoting the newest technology to landing that next profile piece, Marketwave is invested in this space and has a strong portfolio of success to show for it. We help your team make the right connections to grow sales, establish thought leadership and elevate your brand.</p>


Invested
in Financial

Our services in the financial sector include:

Finance Work

Invested in Financial

Our services in the financial sector include:

Finance Work

Invested
in Financial