Marketwave’s experience in the financial services and fintech space spans banking, private equity, REITs, asset management, wealth management, identity verification and fraud detection, and financial education and literacy. We were the agency of record for ORIX USA for more than six years, the primary agency partner for Spirit Realty for three years and our VP worked in-house at Socure, leading their strategic communications function. From securing speaking opportunities, promoting the newest technology to landing that next profile piece, Marketwave is invested in this space and has a strong portfolio of success to show for it. We help your team make the right connections to grow sales, establish thought leadership and elevate your brand.

Finance

Marketing for financial services and fintech.

Finance | Marketwave

Social Media

Social Media | Marketwave

Gone are the days of press release, pick-up, repeat. The market is more crowded and the competition more vast. And today’s newsrooms are smaller than ever. If you are looking for results, your PR arm (that’s us) needs muscle. While traditional public relations still has Marketwave’s heart, we now play journalist and publish our own stories through a strong and strategic content strategy while we push for news coverage to hit. And we love to repurpose stellar content so that it not only makes headlines but also surfaces in newsletters, social media, presentations, and video messages as well. 

Public Relations

Public Relations | Marketwave

A brand is more than your visual identity. Whether your brand is established or you need Marketwave’s help building it, working with us means giving your brand meaning and using that as the foundation for not only your name, look and feel, but all your marketing materials. Our signature Brandwave workshop is thorough and collaborative, getting your team on the same page so that everyone talks about you and markets about you in a clear, consistent and powerful way.

Brand Strategy

Brand Strategy | Marketwave

Email Newsletter

Email Newsletter | Marketwave

Website Design

Website Design | Marketwave

Website Development

Website Development | Marketwave

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Mohr Capital_Photo_4

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Mohr_Captial_Logo_1

<h2>Key Highlights</h2>
<ul>
<li>Elevated Brand Awareness</li>
<li>New brand platform and updated visual identity</li>
<li>Regular email newsletter to key stakeholders to support lead generation</li>
<li>Built brand equity with PR wins</li>
</ul>
<h2>Services</h2>
<p>Brand Strategy, Email Newsletter, Logo Design, Identity Design, Public Relations, Sales Enablement, Social Content, Website Design, Website Development</p>


<p>In 2019, Dallas-based Mohr Capital, a privately owned commercial real estate investment firm, turned to Marketwave for brand strategy and lead generation followed by public relations and social media support. Despite an experienced leadership team, the firm had limited brand awareness and their potential deal partners didn’t know about their remarkable portfolio of real estate transactions in major markets. There was also some brand confusion because the company’s founder was also the founder of Mohr Partners, a commercial real estate tenant brokerage firm that shared the Mohr name. It was important to distinguish the investment entity from the tenant brokerage and to emphasize that Mohr Capital executed transactions independent of the tenant representation company.</p>


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Mohr Capital_Website_1

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Mohr Capital_Photo_3

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Mohr Capital_Flyers_2

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Mohr Capital_Ad_1

<p>As always, we started with our Brandwave approach to a strategic discussion about the brand, its purpose and what makes it unique or better than its competitors. From there, we:</p>


<ul>
<li>Established an updated brand platform, style and tone.</li>
<li>Refreshed the logo and supporting identity package to build brand awareness and distinguish and separate it from the Mohr Partners brand.</li>
<li>Supported their sales cycle through regular email newsletters to showcase key projects across the country, increase executive visibility and credibility, and capture company milestones.</li>
<li>Built a PR pipeline and supporting pitch angles around key projects and milestones.</li>
<li>Identified thought leadership opportunities for bylined articles and op-ed pieces.</li>
<li>Repurposed content for social media, increasing followers, building brand awareness and establishing a regular frequency for posts.</li>
<li>Wrote, designed and launched a new website that conveys the strength of the Mohr Capital brand, their executive team and their projects.</li>
</ul>


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Mohr Capital_Email_2

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Mohr Capital_Photo_1

<p>The email newsletters consistently outperformed the industry average open and click through rates and the PR effort resulted in executive profiles, company stories in key markets and bylined story placement in key industry trades. The brand refresh solidified their position in the commercial real estate investment space and provided additional credibility to their work as they entered new markets, attracted new deal partners and grew their team.</p>


Sempra

Mohr Capital | Marketwave

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Home

Mohr Capital

Marketwave

A group of people walking down a dirt road

From transmission and distribution utilities to oil and gas operators and renewable energy leaders, our experience in energy marketing covers all facets of this essential industry. We’ve worked with Oncor, Texas’ largest electric utility for more than 20 years and supported its California-based parent company, Sempra, giving us a unique perspective on the energy markets in two of the largest states in the nation. And our work with Endeavor Energy in the Permian Basin has helped this leading operator attract and retain top talent because of a strong employer brand while making its mark as the high-growth, independent operator it is.

Energy

Decades of marketing experience for energy companies.

Energy | Marketwave

Message Map

Message Map | Marketwave

Video Production

Video Production | Marketwave

Event Support

Event Support | Marketwave

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Sempra_Cover Image_1

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<h2>Key Highlights</h2>
<ul>
<li>Strategic work upfront resulted in a strong program foundation</li>
<li>4 mil+ impressions over course of campaign</li>
<li>Consistently exceed KPIs across all initiatives</li>
<li>Earned a Platinum MarCom award</li>
</ul>
<h2>Services</h2>
<p>Brand Strategy, Email Newsletter, Public Relations, Social Content, Video</p>


<p>In 2020, Marketwave was hired by San Diego-based Sempra, a leading North American energy infrastructure company, to help them build brand awareness in Texas among their key stakeholders. While Sempra had been in Texas for more than 20 years, recent growth and strategic priorities were happening in Texas, yet Sempra had limited name recognition in the state. Initially, the campaign was going to leverage industry events and Sempra’s role at each. However, after the pandemic halted in-person gatherings, Marketwave quickly adapted and shifted strategy to increase awareness and connect with important stakeholder audiences through earned, owned and paid media.</p>


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<p>One of our first steps in supporting Sempra in Texas was conducting benchmark research to establish KPIs for our program. From there, we wrote and finalized their strategic message map for Texas—which focuses on three key pillars—and presented an integrated plan and creative platform to introduce Sempra to their key constituents in Texas and distinguish state news within their corporate marketing channels.</p>
<p>In support of the campaign we:</p>


<ul>
<li>Developed a Texas landing page within the corporate site to house news and updates related to their Texas business objectives.</li>
<li>Utilize Sempra’s corporate social channels to convey up-to-date Texas content, social graphics and consistently use an #OurEnergyBehindTX hashtag to create measurement opportunities.</li>
<li>Wrote and produced a video series to underscore the pillars of our campaign and tell the brand story in a meaningful, engaging way.</li>
<li>Created and distributed newsletters that inform and educate Sempra’s key audiences.</li>
<li>Ran a paid media campaign to increase followers across social channels, drive site traffic and build brand awareness in major Texas cities.</li>
<li>Supported their title sponsorship at the 35th annual virtual Gulf Coast Power Association (GCPA) fall conference where we prepared their speakers, produced video that was played at the conference and designed the components of their virtual booths for networking.</li>
</ul>


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<p>We have measured our results every step of the way and captured monthly updates to guide our programming and strategic recommendations. As a result, we have exceeded all of our KPIs set early on and have been recognized for our results, earning a Platinum MarCom award for our work in less than a year. Most importantly, our success in 2020 is being used to drive our planning in 2021 and we are able to capitalize on the momentum achieved to continue to communicate Sempra’s commitment and success in Texas.</p>


Data Center Systems

Sempra | Marketwave

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From the next big conference to the next round of funding, Marketwave’s passion and experience in enterprise technology runs deep. In fact, many on our team started their careers talking tech and continue to track the trends and disruptors who are transforming the sector. We’ve worked with tech giants like Texas Instruments, Oracle and HP, as well as niche players that are making their mark. Marketwave knows how to marry sales and marketing to drive pipeline and market share growth, and we build trusted brands through thought leadership and long-term PR strategies.

Enterprise Technology

Enterprise technology marketing work that drives growth.

Enterprise Technology | Marketwave

Branding

Branding | Marketwave

Helping Marketwave’s clients achieve sales goals and revenue targets are always key parts of our KPIs, the planning sessions and brainstorms we routinely do for our roster. Marketwave understands funnels, account-based marketing (ABM), marketing qualified leads (MQLs) and the latest trends in e-commerce. We celebrate our clients’ conversions, transactions, new customers, new funding and fundraising because we have skin in your game and want you to win. Whatever your goals are on the sales front, we build the marketing plans, strategies and tactics to help our clients close. 

Sales Enablement

Sales Enablement | Marketwave

Lead Generation

Lead Generation | Marketwave

Print Collateral

Print Collateral | Marketwave

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Data Center Systems_Cover_Image_1

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Data Center Systems_Company Brochure_1

<h2>Key Highlights</h2>
<ul>
<li>Boosted brand visibility and leadership position of DCS in the data center connectivity space</li>
<li>Created lead generation campaign with Account Based Marketing (ABM) strategy that netted 3 Fortune 500 sales meetings with key accounts that were previously “cold accounts” with no response</li>
<li>Broke through digital noise with direct mail piece delivered via Fedex to select accounts</li>
</ul>
<h2>Services</h2>
<p>Branding, Brand Strategy, Email Newsletter, Event Support, Lead Generation, Print Collateral, Sales Enablement, Website Design, Website Development</p>


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Data Center Systems_Company Brochure_2

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Data Center Systems_Email Newsletter_1

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Data Center Systems_Bi-Fold_Leaflet_1

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<ul>
<li>CIOs and network administrators, especially in Fortune 500 companies, are hard to reach</li>
<li>Data center cabling not high profile or high priority but vital to overall network efficiency</li>
<li>Executive audience inundated with digital ads so needed a pattern interruption to reach them</li>
</ul>


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Data Center Systems_Direct Mail_1

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Data Center Systems_Direct Mail_2

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Data Center Systems_Direct Mail_3

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Data Center Systems_Sales Email_1

<p>Break through digital noise – and do the unexpected. Instead of reaching techies with tech and putting one more digital ad in their Inboxes, instead reached decision makers with something more personal (golf putter) that tied to their interests.</p>


<ul>
<li>Applied Account-Based Marketing (ABM) best practices</li>
<li>Targeted Top 10 large accounts that had gone “cold”</li>
<li>Research and identified golfers in our audience (based on past golf events sponsored by DCS)</li>
<li>Use “pattern interrupt” technique and humor to get noticed.</li>
</ul>


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Data Center Systems_Banners_1

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Data Center Systems_Spec Sheets_1

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<p>Landed meetings with GM, Verizon &amp; Fidelity because of interrupting the usual digital pattern and sending something physical to key contact’s desks. Planted seeds for a future golf event touchpoint.</p>


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Data Center Systems_Company Brochure_Regular_1

ORIX

Data Center Systems | Marketwave

A group of people in safety vests and hard hats

We’re at a stage where the employee experience should be examined and executed with just as much rigor as the customer experience. And it’s about time. Court your employees like you would your customers and you’ll have them for life. Meet employees where they are and they’ll do the same for your stakeholders. Listen to them and watch them go above and beyond. That’s the core of Marketwave’s employee experience service area right down to a space that gets them in the door and inspires their best work. Let us help define what your employer brand means to your team and success will follow.   

Employee Experience

Employee Experience | Marketwave

Branded Space

Branded Space | Marketwave

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Oncor_Employees_1

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Oncor_Innovation Stories_3

<h2>Key Highlights</h2>
<ul>
<li>20+ year client relationship</li>
<li>Positioned Texas’ largest electric utility as an innovator</li>
<li>Created key messaging and a brand platform focused on how the company empowers modern life</li>
<li>Showcased innovation internally and externally through awards program</li>
</ul>
<h2>Services</h2>
<p>Brand Positioning, Copywriting, Energy Marketing, Illustration, Infographic Design, Mobile &amp; Emerging Media, Responsive Website, SEO, Video, Video Production, Website Design, Website Development</p>


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Oncor_Brand Ads_1-11

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Oncor_Brand Ads_1-10

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Oncor_Brand Ads_1-12

<p>Founded in 1912 and now the largest energy delivery company in Texas, Oncor has a history of serving the people of the Lone Star State. But with its legacy and the public’s perception of utility companies being outdated or old fashioned, Oncor needed to show it had evolved into a 21st-century innovator and technological leader. The company not only distributed reliable electricity to millions of Texans but was on a fast path to ongoing progress with a commitment to innovative solutions and services using the latest tools and methodologies. Having partnered with Oncor for more than 20 years, Marketwave has worked closely with the team to reposition and elevate its brand, improve the customer experience and help educate consumers about its three brand pillars – innovation, infrastructure and community.</p>


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Oncor_Appspace_TV_1

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Oncor_Appspace_TV_2

<p>We always take a strategic and creative approach – starting with the brand – to communicating the Oncor story. From innovation stories shared on the company’s intranet to community engagement programs and industry awards, our work for this leading utility has helped educate customers and inspire employee pride in the essential and purposeful work the company does.</p>


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Oncor_TML Booth_1

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Oncor_TML Banners_1

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<p>With a new brand platform, redesigned website, more relevant collateral and a company video that highlighted its innovation, Oncor began redefining itself as an innovative energy company ready for its next century with state-of-the-art infrastructure and advanced technologies to create a safer, smarter, more reliable power grid.</p>
<p>The repositioned Oncor brand with the message of “innovation doesn’t have an off switch” resulted in the following:</p>


<ul>
<li>Redesigned website with improved user experience</li>
<li>Successful MyOncor customer app launch and adoption</li>
<li>Industry and business awards spotlighting innovation</li>
<li>Brand anthem video framing the Oncor brand voice and personality, telling the company story in a compelling way</li>
</ul>


Ulterra

Oncor | Marketwave

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Oncor

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Oncor_Gray_1

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Source Direct_Gray_1

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<p>A brand is more than your visual identity. Whether your brand is established or you need Marketwave’s help building it, working with us means giving your brand meaning and using that as the foundation for not only your name, look and feel, but all your marketing materials. Our signature Brandwave workshop is thorough and collaborative, getting your team on the same page so that everyone talks about you and markets about you in a clear, consistent and powerful way.</p>


Find Your Impact

Our brand strategy services include:

Brand Strategy Work