As a newly established company with low brand recognition, Regent General Contractors needed to boost and maximize their business development efforts. Facing busy decision makers—project managers, facilities managers and vice presidents—with multi-construction needs, Regent wanted to ensure their prospects understood their commitment to their clients and how they could make their jobs easier. Marketwave designed a new collateral piece that highlights what Regent does, how they do it and what makes them different. Prospects can now easily grasp Regent’s capabilities—and how partnering with them could deliver peace of mind.
