DCS designs, manufactures and installs fiber connectivity solutions for data centers, and when the company came to Marketwave, they were looking for a way to standardize their brand and story. The reason? They felt if they could equip team members with scalable messaging, then the quality of initial conversations with sales prospects would increase—leading to more deals being closed. Armed with this knowledge, Marketwave created a print and digital one-pager that showcased the DCS story. Now when team members share this document at tradeshows and meetings, the conversations are consistent and highlight what sets DCS apart in the industry.