The Electric Reliability Council of Texas (ERCOT) identified the need for a 122-mile transmission line, selecting Cross Texas Transmission (CTT) and Garland Power & Light to construct 60 miles of it. However, the project resulted in pushback from some generators and landowners. By establishing CTT’s statewide presence and highlighting its community involvement as well as its environmental stewardship, the responsive website we developed establishes the company as a reputable and responsible neighbor in the community. The website also gives landowners easy access to information and allows them to stay updated on local projects.