Family-owned ABC Home and Commercial Services (ABC) wanted to increase employee engagement and tenure by sharing its vision for the future and demonstrating that the organization’s commitment to employees’ growth through long-term careers. Through a Vision book, Marketwave shared ABC’s purpose, mission, values and focus on the future. The book not only conveyed ABC’s commitment to their employees, but also instilled pride and inspired them to thrive as a team for many years to come.
