Prevarian is a national development and investment firm exclusively focused on the ownership of hospitals, skilled nursing and senior living facilities. With two entities—Prevarian Hospital Partners and Prevarian Senior Living—the company needed to create one identifiable, overarching brand that would resonate with their target audiences: C-suite executives who operate acute care facilities as well as administrators. We started by creating their new logo, which is simple, yet contemporary and warm, and uses a font that connects both businesses.
