Each year, the Equipment Leasing & Finance Association conference brings together notables in the industry to network and earn new business. Our client, VAR Technology Finance, had recently undergone a rebrand prior to the 2015 event and had the opportunity to unveil the new brand at the conference. The company tasked us with helping them to increase brand awareness among attendees. One way we did that? By creating customized folders—designed in the new brand image—for executives to use during business meetings at the event.